September 15, 2017

Live Brief: Eat your greens

Legendary advertising creative and Bartle Bogle Hegarty co-founder Sir John Hegarty today launched a competition with food think tank The Food Foundation aimed at persuading children across the UK to eat more veg.

Creative agencies, advertising and design students are invited to submit creative poster ideas which could be turned into a range of marketing materials aimed at getting children to eat their greens.

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September 12, 2017

Creative Social – AI & The Next Generation of Creativity

It's that time of the year again, summers over (sorry, but was it ever really here) and the shiny events of autumn can start filling up your calendar again.

The lovely bunch over a Creative Social have a goodie coming up to get in your diaries. And as they're so lovely they've given us 2 tickets to pass onto you guys. All we (YCC) ask is for a write-up and some twitter / insta action of course.

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September 12, 2017

Safe Passage – Creative brief

The refugee crisis is the defining humanitarian crisis of our time. But with thousands of people attempting to cross continents to safety, hundreds of minors are lost, abused and neglected in the chaos.

Cause2Create, along with AnalogFolk are trying to right this wrong by working with Safe Passage – and they need your help.

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August 25, 2017

I Think We Should Split – A Guide To An Amicable Creative Break-Up

Without throwing every cliche in the book at it, creative break-ups can be just as devastatingly-heartbreakingly-awful as the kind you might quietly utter, "it's not you, it's me," or, "I really want to try and be on my own for a while."

We spend most of our lives at work and those we chose to develop close relationships to do indeed matter. But what happens when it really isn't working out and it's time to end your partnership? Here's the low-down on the amicable break-up.

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August 15, 2017

Let’s talk about Gender Equality in The North with Northern Power Women

We can all agree this is something we can’t get away from, fudge the facts or deny isn’t happening. Especially since the BBC you-know-what. However, let’s look for a moment at the positives, let’s look at what we’re actually doing to change the state of play.

As well as contributing here at the Young Creative Council I actively play a part as Creative Director and Ambassador for Northern Power Women. This is a collective that’s actively trying to accelerate the gender diversity divide in the North of England. Through engagement, networking, events and awards they look to showcase strong and influential role-models. People who are not only kicking ass but helping or sponsoring, mentoring and/or supporting other women to step into their field.

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July 21, 2017

The Art in Storytelling

We all love to tell a story, We all love to hear a story – and hey, we’re in the business of storytelling (who isn’t these days?). But since ‘the story’ has superseded ‘the big idea’ and ‘the journey’ how do we tell the difference between a good story and a bad story and more importantly how do we sell it?

Well fortunately for us, last night we trekked on down to the SheSays event ‘Finding Great Stories’ at Barker on Wall Street, New York. I guess you could say this is a story, to explain that story, about how to sell the best story.

Are you sitting comfortably?

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