Archives for May 2016

May 31, 2016

Cannt be Replaced?

Are you looking for the chance to show an agency just how friggin awesome you are?

We're partnering up with Cannt Festival to give you the opportunity to jump in the shoes of the best creatives in this industry. The one's swanning off to Cannes to get toddled and pick up tons of shiny awards. You could be sitting in their desks whilst they're OOO, doing their projects, and showing them you're the next big thing!

It's for the week commencing 20th June, paid at a minimum of £376, and open to anyone who can share with us several examples of their work. We'll be putting the best candidates forward to agencies and then bing bang bosh, a week of work that could lead onto who knows what... Cannes next year?

If you want to be in the mix simply register here: //youngcreativecouncil.com/cannt/

If you're from an agency who might like to get involved, simply email: holly@youngcreativecouncil.com for more information.

Rumour has it there's quite a few CD / ECD seats already up for grabs!

Students (1) Agencies

May 31, 2016

Creative Equals | Creating advertising more women (and men) buy

The wonderful folk at Creative Equals have a super interesting evening lined up called 'Creating advertising more women (and men) buy’ on the 14th June. The evening has a pretty impressive host of speakers including; JWT’s Rachel Pashley, Mr President's Laura Jordan Bambach, AKQA’s Masaya Nak to name a few.

Now, we’ve got 2 pairs of tickets (worth £18 each) up for grabs. If you'd like to get your hands on them, email me at charlotte@youngcreativecouncil.com to have your name entered into the pot. In return, the attendees will be asked to do a little write up of the evening to be featured on the YCC feed...

So what you waiting for go go goooo!

For more info and the purchase tickets yourself check out the event HERE.

May 24, 2016

Break through the noise, that’s what you’ll be paid for

It’s getting to that time of year where if you’re an advertising student, you’re probably thinking: “Shiiiit, I best get myself one of those placements.” By now you’ve Googled the words ‘Creative Advertising Placements’. Been on the IPA’s website (you know who they are, right?). And filled out a perfectly thought out application form for BBH’s Barn (hopefully you didn’t miss the deadline). If this is all you’ve done, or dare I say less, it’s time to pull that finger out of your arse, and start using it to scratch your forehead, whilst you think about how you’re going to make yourself stand out.

Be your own brand

Hey you. Creative type. You’re about to enter the world of communications and branding, so for starters, you need to brand yourself. You don’t have to make a campaign about yourself (or maybe you do), but in order to stand out from the rest of your mates and other ad schools, it’s time to stop thinking like everyone else.

What are you going to be known by? ‘Tom and Ben’ or ‘Vikki and Hollie’? How many people do you know called Tom or Ben? Will your name be remembered? Probably not. Unless of course, you’re so brilliant that you’ve already won 10 awards.

Why not do something a little different? Creative team Newby and Wells did, by using their domain name in a unique way: //pleasecrit.us.

But if you’re going to call yourself something wacky, don’t do it if it doesn’t stand for anything. Giving yourself a parody agency name like ‘we are Falcon’, ‘Starchy and Starchy’ or ‘BB8’ may seem amusing, but will it get you remembered? Not if you don’t do anything to back it up.

What I haven’t seen yet, is a team who have changed their names to something unique and original by deed poll, so there’s one option. Or maybe you could get married and be known by your shared surname, there’s another option.

Your website is your digital canvas. Your front door to the world. Your “how you doin?”. Simply putting your brand logos in square boxes isn’t really enough any more. You’re up against some serious competition. As creatives, we’re told to think outside of the box, so why have you made it 150px by 150px?

Use your art directional knowledge and create your own style that you’re proud of. Your website represents you, make it great. That doesn’t mean that everything needs to be mocked up, when you get into a crit, they may hate your idea and tell you to start again. Don’t waste valuable hours polishing marmite turds, unless those turds are the product of Latvian space traveling, Eurovision winning alpacas. The internet sure loves alpacas.

cosmic_20stuff_20alpaca_original

Get noticed

So you’ve got a book, made a website and you’re looking for crits. But before you can get a crit, your first challenge is to get past the agency gatekeeper and receive a response from the person in charge of placements. You and every other ad student graduating this year... you may be waiting a while. Time to think about a way to skip that queue. What’s going to get you first in line? Maybe you’ll win an award, maybe you won’t. Then what?

Your portfolio shouldn’t just be about amazingly executed print ads, it should be full of big ideas that get people talking. Creating PR ideas will be part of your job role, so doing something that gets public intrigue before you’re even hired is certainly a good start. If you’re thinking about doing a stunt, don’t just do one for the sake of doing something different, and whatever you do, don’t post your favourite Creative Director a picture of your feet, accompanied with the message: “I’m trying to get my foot in the door.” That CD no longer likes you, and you didn’t even get the chance to say hello.

When I was a student, I was told about creative team Callum & Marc (now employed at BBH) who got their first placement through their Megabus Book. It was this idea that got me thinking about what I was going to do to get noticed. After a bit of thinking, I realised that the well known creative award the Cannes Lion, wasn’t actually a whole lion, it was only half a lion. So I created the back half as a new award for Cannes 2015, The Cannes Lion Arse Award. I sent it to Campaign magazine and tweeted about it like crazy, and ended up going with my creative partner to Cannes after receiving a number of placement offers. My university tutors didn’t understand the idea and were nervous about us putting it in our book, which goes to show, your tutors aren’t always right. Follow your instinct.

Antonia Jackson cannes lions

So you make ads, what else?

Agencies are looking for T shaped creatives, multi-faceted bi-lingual freaks of nature, or something like that. So take photos of your leftovers , illustrate awkward boner moments, blog about Phil Jones’ face, code, make short films, play the trombone, write slam poetry or paint using only the force of gravity.

If you have a skill, try incorporating this into a proactive idea. Make that art series featuring Kim Kardashian. Design that new product that cures man flu. Think about the take out. Do you want it to go viral? Do you want a journalist to write about it? Or do you just want it to be respected in the ad world? Whatever it is, make sure you’re getting it in front of the right people.

Think about what’ll interest the person who’s going to give you your first placement. They want to see that you’re hardworking, proactive, and good at problem solving. So maybe start there. Find a problem and solve it well. Really well. Look for insights, find a solution, and get it talked about. If you can get a stranger to share your content, then you’re on the right track. Social media should be your best friend. It’s your platform to communicate with the industry, use your Twitter profile like a CV. Cover it with your interests, post your work, follow Creative Directors and recruiters, partake in @oneminutebriefs, and hashtag strategically so the right people find it.

One minute briefs

And for god’s sake, Tweet at your favourite CD’s and be brave, ask them for a crit. The worst that can happen is they won’t reply. If they don’t, message them again with something different until they do.

Everyone’s making noise. Make yours ultrasonic.

May 23, 2016

Graduates Are So Last Season

We’ve seen a surge of agencies on the hunt for new talent, but they’re no longer hounding the halls of residence for fresh meat, no, they’ve set their sights elsewhere…

Take Grey for example having just opened a workspace for children as young as 4 to come and interact with a micro version of it’s agency — hopefully the Grey Bar isn’t included in this experience. Then on the other end of the spectrum Ogilvy & Mather are opening up their doors to retirees with The Pipe. Now, these aren’t the first ones to the party — check out initiatives from Girlhood, Future Academy and D&AD.

So, what’s the reason the industry is widening the net from early 20’s adgrad? They’re all simply after one thing: The D… That’s right people, we’re talking about diversity. Agencies are actively seeking people from different backgrounds with different experiences, attitudes and learnings to pool from to create better and more original work.

This is genuinely a good approach, everybody should be welcomed into the advertising world fairly, but the cynic in me wonders if these scheme go any further than the shiny Campaign headline. Only time will tell.

Is this something students and graduates should worry about? Absolutely not. None of these recruitment drives ban graduates from applying. If anything, it just means there are more programs to apply to (woohoo). It also might make placementing circles a little more interesting. It can get a little awkward bumping into the same team from Bucks, placement after placement after placement (again guys, I SWEAR we weren’t following you).

Whether you're a grad, none-grad, teen, OAP, a minority... or even an alien from another planet, just come armed with good ideas and an even better attitude…And for the love of god, please don’t come with the same press ad expressed in 3 'different' ways.

May 12, 2016

Creative Social | Being Different

Hey guys,

We're back with one of those shiny lovely giveaways that you love so much. This time it's a proper corker, a pair of tickets to the next Creative Social on the 7th June. The line-up is proper mega, including creative legends Laura Jordan Bambach and Dave Bedwood alongside some newbies on the block who've been doing some incredible things.

Basically you'd be pretty mad to miss it. All we're asking is, if you do want the freebies give us a jolly nice little write up for it (within 2 days of the event so it can go out nice, live and fresh to our audience).

Simply email me, holly@youngcreativecouncil.com if you want to be entered into the lucky pot.

Get your tickets HERE if you don't fancy the risk. (It's only a tenner for students).

 

May 10, 2016

YCC X Iris presents | The Adventurers

So you’re looking for a job in advertising...but what about an adventure in advertising?

We know how it is…graduations looming and you’re looking at getting those dates in the diary for placements, or perhaps you’re planning an adventure this summer? Well the guys over at iris are offering you both – their new placement scheme The Adventurers, part of iris Potential is about to launch and they’re looking for creative geniuses to join them and start their adventure in advertising.

So we’ve teamed up with iris for a book night on the 25th of May – where you’ll get face time with some of the best creatives in the building. Giving you the chance to show off your best work, ask questions and get some great advice –not forgetting there will be free booze! And by the end of the night maybe you’ll have even bagged yourselves a placement.

Interested? Book your tickets and join us from 7pm where you’ll get 3 x 15 minute crits with at least 1 CD/ECD, 1 MW/Senior team and one other creative. Creative teams and solos welcome.

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May 3, 2016

YCC X LK presents | Long Story Short

You can read articles. You can watch YouTube clips. You can favourite Tweets. But nothing beats absorbing information on how to kick-start your creative career better than being there and hearing it for yourself. That’s why we’ve teamed up with the publishers Laurence King to cut a Long Story Short.

Join us from 7pm 24 May at Creston Unlimited’s rooftop bar as we rewrite the rules and share ‘Career advice you can’t google’.

Our three speakers for the evening are:

  • Catharine Slade-Brooking – ‎Senior Lecturer at University for the Creative Arts and author of ‘Creating a Brand Identity: A Guide for Designers’
  • John Ingledew – Senior Lecturer at Central Saint Martins College of Art and Design and author of ‘How to Have Great Ideas: A Guide to Creative Thinking’
  • Gem Barton – Designer, curator, lecturer and author of ‘Don’t Get a Job … Make a Job’

They’ll be sharing their thoughts, insights and giving you tips on making an impression after uni.

Afterwards you’ll be able to get your hands on a signed copy of each of the author’s latest works with a 35% discount.

So grab your notepad. A book. And enjoy an evening where everything is cover to covered.

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This event is for creatives, copywriters, art directors, designers and anyone else interested getting into the industry.