Archives for July 2017

July 21, 2017

The Art in Storytelling

We all love to tell a story, We all love to hear a story – and hey, we’re in the business of storytelling (who isn’t these days?). But since ‘the story’ has superseded ‘the big idea’ and ‘the journey’ how do we tell the difference between a good story and a bad story and more importantly how do we sell it?

Well fortunately for us, last night we trekked on down to the SheSays event ‘Finding Great Stories’ at Barker on Wall Street, New York. I guess you could say this is a story, to explain that story, about how to sell the best story.

Are you sitting comfortably?

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July 19, 2017

Joshua Harrison: The Score

As many of you saw on our stand at D&AD New Blood 2017, we were very privileged to have the recent graduate Joshua Harrison create some absolutely spot on illustrations to share with you all. But who really is Joshua Harrison? What makes him tick? We didn’t know, so we asked him.

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Published by: Grace in The Score

July 17, 2017

Time for a shake up; say goodbye to late agency payments and sloppy freelancers


It’s clear to anyone working in the industry that the gig economy is booming, with a recent study showing that freelancers now make up 40% of the design and media workforce.

But despite this stat, many believe the standards are slipping when it comes to the typical freelancer and agency relationship.

That’s why Casey Bird, a freelance creative, president of SheSays and good friend of ours over here at YCC has developed a new website called The Freelance Circle.

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July 5, 2017

ABC of Advertising Abbreviations: Part 1

There are numerous abbreviations the ad-world uses in day to day chit chatter. But what do they actually stand for again...? From ACD to Zip. We've got you covered! Part 1

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