June 1, 2016

YCC X Laurence King | Long Story Short

Last week, we teamed up with the publishers Laurence King to cut a Long Story Short and give you the career advice you can't google. We lined up some amazing speakers for you with Catharine Slade-Brooking (Senior Lecturer at University for the Creative Arts), Gem Barton (Designer, curator, lecturer) and John Ingledew (Senior Lecturer at Central Saint Martins College of Art and Design), who all published books about the creative industry.

First up was Catharine Slade-Brooking author of ‘Creating a Brand Identity: A Guide for Designers’. She provided a thorough walkthrough of the key tasks for a successful brand identity in eight logical chapters: branding basics, brand anatomy, brand strategy, the design process, research, analysis, concept development and delivering the final design.

Catharine explained how to master the challenge of what we all found ourselves struggling with in the beginning of our careers: creating our own brand. Her book is a practical yet comprehensive guideline to this multi-staged process and definitely an essential for anyone with an interest in branding.

Catharine Slade-Brooking

After we covered the basics on how to create our own brand, we moved on to finding a job with our second speaker Gem Barton, who published ‘Don’t Get a Job … Make a Job’ earlier this year.

Gem describes her own journey getting out of uni and finding the days of trading in your degree for an amazing safe job offer are gone. She reminds us that the prospect of “getting a job” isn’t just that easy as said and we all know it can be a steep hill sometimes. Gem encourages us to break through the noise — knowing what we want from our career and being able to adapt our strategy to suit is key and vital in this process. One suggestion was to write a few fake CVs for versions of your future selves - print them out and you’ll gain a deep sense of clarity about what you want to do and do not care to do.

13308459_1122487261127951_5098655136323153208_o copy

’Don’t Get a Job… Make a Job’ reveals the strategies and tells the stories of dozens of artists from Assemble to Mega to Fabrice Le Nezet and how they chose to make it in this new, crazy, competitive market.

The major takeout from Gem was: Don’t wait for things to happen: nail that personal propaganda, hit up every agency in town, go guerrilla, do stunts, bend the rules, and get yourself out there!

After a quick break, John Ingledew paced back and forth through the room, embracing a core aspect of his book ‘How to Have Great Ideas: A Guide to Creative Thinking’:

Creativity = Play – and don’t play safe (like standing in front of the presentation).

13301331_1122486551128022_3258756777626162694_o-copy

John Ingledew's 20 years experience in design, creative thinking and photography gives him deep knowledge of ideas, how to set your mind up and how to get those big ideas on demand without having to prepare at all. He explains that improvisation and ingenuity are the key to a creative outlook, while showing pictures from impromptu door stoppers (think everything from plastic cups to chairs) to cut bottles which protect cables from weather in the Ukraine. He is fascinated and inspired by those ideas and his fascination is contagious.

The book itself is packed with practical projects to initiate inventive thinking. We experienced that first hand when he made us create the word IDEA out of paper in 60 seconds, make that paper-word stand (also in 60 seconds), make sounds with paper and then make a hat.

Overall the night was interesting and super helpful for who was still wondering how to kick-start your creative career.

13320944_1122487984461212_3686376365462009953_o

Didn’t get your hands on the books? Laurence King Publishing are giving away copies of the latest books from Gem Barton, John Ingledew and Catharine Slade-Brooking. To be in with a chance to win, e-mail press@laurenceking.com with the name of the book you want to win.* The three winners will be picked randomly and notified by email before 30th June 2016.

*Please note that by entering this giveaway you are consenting for your email address to be added to the Laurence King newsletter subscriber list. Please unsubscribe if you do not wish to receive the newsletter.

 

Photography by Andy Peel

Published by: admin in All

Comments are closed.