All Posts in All

July 21, 2017

The Art in Storytelling

We all love to tell a story, We all love to hear a story – and hey, we’re in the business of storytelling (who isn’t these days?). But since ‘the story’ has superseded ‘the big idea’ and ‘the journey’ how do we tell the difference between a good story and a bad story and more importantly how do we sell it?

Well fortunately for us, last night we trekked on down to the SheSays event ‘Finding Great Stories’ at Barker on Wall Street, New York. I guess you could say this is a story, to explain that story, about how to sell the best story.

Are you sitting comfortably?

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July 17, 2017

Time for a shake up; say goodbye to late agency payments and sloppy freelancers


It’s clear to anyone working in the industry that the gig economy is booming, with a recent study showing that freelancers now make up 40% of the design and media workforce.

But despite this stat, many believe the standards are slipping when it comes to the typical freelancer and agency relationship.

That’s why Casey Bird, a freelance creative, president of SheSays and good friend of ours over here at YCC has developed a new website called The Freelance Circle.

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June 27, 2017

Manchester’s School Of Thought is back

So the return of Manchester’s mini ad school is upon us, and this time they’ve got two programmes. Their course for students and grads is taking applications as we speak, and it's on closing this Friday, so you better get cracking.

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June 14, 2017

Here London 2017: the write up

This post comes courtesy of our friends Adelphoi Music who ever so kindly offered a ticket up to one of our audience. The lucky winner Lara Baxter shares her experience below.

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June 9, 2017

Field Day 2017

When our friends at Pitch & Sync invited us to attend Field Day 2017 a few weeks prior, I couldn’t be more excited. Not only are they great at discovering new and alternative music, they also have a great understanding of what music does for emotive advertising. So, it comes as no surprise that they were going to collaborate with - literally one of the best alternative music festivals in the world - Field Day for their 10th anniversary. Here’s to 10 amazing years of music discovery, production and helping us create iconic advertising - Thank you P&S.

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Published by: Naresh in All, Events, Reviews

June 1, 2017

CANNT Get Noticed Awards

This week we kicked off our Cann’t festivities with CANNES you kick it, but we’ve just heard of another wicked opportunity that we want to share... the CANNT Get Noticed Awards.

Using Facebook's most immersive format the canvas ad, you’ve got to submit your very own canvas folio. The chosen ones will get their own Facebook campaigns with up to £2,000 FB spend behind it allowing you to get your work right into the News Feeds of the Creative Directors you want to work for. You’ll also win a private lunch with a leading Chief Creative Officer.

To enter, you’ll first need to join the CANNT Get Noticed Facebook group (//fb.me/CANNTawards), where you’ll find more info about Canvas Folio, as well as a tutorial video and a How-To guide.