Last week I popped by the Copywriters Unite meet up in Manchester. Hosted by the lovely Megan Wright, the evening saw a host of wordy creatives flock to Manchester bar Ply, for a good old beer and natter!
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We all love to tell a story, We all love to hear a story – and hey, we’re in the business of storytelling (who isn’t these days?). But since ‘the story’ has superseded ‘the big idea’ and ‘the journey’ how do we tell the difference between a good story and a bad story and more importantly how do we sell it?
Well fortunately for us, last night we trekked on down to the SheSays event ‘Finding Great Stories’ at Barker on Wall Street, New York. I guess you could say this is a story, to explain that story, about how to sell the best story.
Are you sitting comfortably?
Published by: Laura in Ad-vice, All, Events, Opinion, Outside Of London, Reviews
Tags: ad students, ad-ventures abroad, advertising, art director, copywriter, creative, creativity, female creative director, female creatives, finding great stories, inspiration, new york city, shesays, shesaysnyc, storytelling, The Art in Storytelling, ycc, young creative council
So the return of Manchester’s mini ad school is upon us, and this time they’ve got two programmes. Their course for students and grads is taking applications as we speak, and it's on closing this Friday, so you better get cracking.
So last week I was on a panel (I know, me, ha) to discuss Liverpool’s creative skills – after I took a course back in Jan. I had no idea there was a problem, until noticing I’d been studying here for 3 years, yet always gone to London or Manc for experience. Liverpool is famous for music, art, history! Why not here?
This is probably my favourite part of the series. It’s about getting creative brain power in exchange for not much effort. Physical effort that is, you will need to think, but the fact you’re wandering through the YCC means you probably love this shit anyway, so it shouldn’t feel like too hard work. Get savvy from the comfort of your own bed. And just FYI, when I say creative I don’t just mean copywriters and art directors, I literally mean anyone who focusses on thinking differently, or uses art to solve problems, it could be anyone you admire.
Published by: Jess in Outside Of London
Tags: adam ferrier, cindy gallop, d&ad, dave trott, es devlin, future learn, good life project, its nice that, jess grogan, john hegarty, lecture in progress, nicer tuesdays, one minute briefs, outside of london, predatory thinking, sam pilling, the guardians token, the open university, ycc, young creative council
Whilst everyone’s banging on about the London ad scene, there’s a heap of top work being made outside the capital that doesn’t get shouted about enough. We already know London kills it! But some absolute shit hot brands owe their advertising success to, yep, agencies up north. If you don’t believe me check out Prolific North's Top 50 Agencies of 2016.
Here’s some examples you’ll probably recognise…
Gone are the days when ad training only existed in London. This past decade has seen a shit ton of creative aid pop up outside of the capital, or at least on the internet. Yes, it’s hard to believe when many seniors simply suggest schemes that exist down south, which are of course fabulous, but not something everyone can afford or travel to when just starting out (me).
Most training isn’t just for students, and can be attended any time. So, don’t get into a strop about how you’ll never get into the industry because you’re oh so deprived whilst 'stuck' up North (again, me). I’ve found lots of similar stuff going on up these ends to tide you over in the meanwhile.
Published by: Jess in Ad-vice, Outside Of London
Tags: advertising, agent academy, award school, bmicro, cannes lions, catalyst, cheetham bell jwt, d&ad, d&ad new blood, go think big, havas, innovators hub, jwt, liverpool vision, love agency, manchester, mccann manchester, outside of london, school of thought, studio mashbo, thinking digital conference, ycc, young creative council