So last week I was on a panel (I know, me, ha) to discuss Liverpool’s creative skills – after I took a course back in Jan. I had no idea there was a problem, until noticing I’d been studying here for 3 years, yet always gone to London or Manc for experience. Liverpool is famous for music, art, history! Why not here?
This is probably my favourite part of the series. It’s about getting creative brain power in exchange for not much effort. Physical effort that is, you will need to think, but the fact you’re wandering through the YCC means you probably love this shit anyway, so it shouldn’t feel like too hard work. Get savvy from the comfort of your own bed. And just FYI, when I say creative I don’t just mean copywriters and art directors, I literally mean anyone who focusses on thinking differently, or uses art to solve problems, it could be anyone you admire.
Whilst everyone’s banging on about the London ad scene, there’s a heap of top work being made outside the capital that doesn’t get shouted about enough. We already know London kills it! But some absolute shit hot brands owe their advertising success to, yep, agencies up north. If you don’t believe me check out Prolific North's Top 50 Agencies of 2016.
Gone are the days when ad training only existed in London. This past decade has seen a shit ton of creative aid pop up outside of the capital, or at least on the internet. Yes, it’s hard to believe when many seniors simply suggest schemes that exist down south, which are of course fabulous, but not something everyone can afford or travel to when just starting out (me).
Most training isn’t just for students, and can be attended any time. So, don’t get into a strop about how you’ll never get into the industry because you’re oh so deprived whilst 'stuck' up North (again, me). I’ve found lots of similar stuff going on up these ends to tide you over in the meanwhile.