When our friends at Pitch & Sync invited us to attend Field Day 2017 a few weeks prior, I couldn’t be more excited. Not only are they great at discovering new and alternative music, they also have a great understanding of what music does for emotive advertising. So, it comes as no surprise that they were going to collaborate with - literally one of the best alternative music festivals in the world - Field Day for their 10th anniversary. Here’s to 10 amazing years of music discovery, production and helping us create iconic advertising - Thank you P&S.
Call me narrow minded but ‘How To Be Brave’ wouldn’t normally be a line that I would put hand in hand with creativity. That said… This talk was a huge eye opener and it was exhilarating to see the line-up of speakers and what being brave meant to them.
Plus it was in the basement of DigitasLBI. With free booze. And a room full of rad people.
You can’t get better than that.
Last night I was a critter at the DMA / IDM / Graeme Robertson Trust Big Book Crit in London. There are a few more happening in Manchester, Norwich, Edinburgh and Bristol TOMORROW. So if you’re reading this and haven’t registered, head here.
We had 15 minute crits with student/grad teams – which isn’t a lot for someone like me who waffles on – but it did throw up a few thoughts that I thought might be good if you attend something similar in the future. *Cough* a bit like our R/GA Speed Dating in a couple of weeks.
Here are a few ideas to get the most out of your quick-fire crits.
At the very beginning of 2017 I was lucky enough to be in Los Angeles, a city that has very recently become lauded as a mecca for contemporary art. And I must say after visiting The newly opened Broad Museum and also The Geffen Contemporary at MOCA I began to learn why. I saw Doug Aitken's solo show 'Electric Earth' and must admit, I was blown away. Here are a couple of visual reasons why.