We all love to tell a story, We all love to hear a story – and hey, we’re in the business of storytelling (who isn’t these days?). But since ‘the story’ has superseded ‘the big idea’ and ‘the journey’ how do we tell the difference between a good story and a bad story and more importantly how do we sell it?
Well fortunately for us, last night we trekked on down to the SheSays event ‘Finding Great Stories’ at Barker on Wall Street, New York. I guess you could say this is a story, to explain that story, about how to sell the best story.
When our friends at Pitch & Sync invited us to attend Field Day 2017 a few weeks prior, I couldn’t be more excited. Not only are they great at discovering new and alternative music, they also have a great understanding of what music does for emotive advertising. So, it comes as no surprise that they were going to collaborate with - literally one of the best alternative music festivals in the world - Field Day for their 10th anniversary. Here’s to 10 amazing years of music discovery, production and helping us create iconic advertising - Thank you P&S.
Call me narrow minded but ‘How To Be Brave’ wouldn’t normally be a line that I would put hand in hand with creativity. That said… This talk was a huge eye opener and it was exhilarating to see the line-up of speakers and what being brave meant to them.
Plus it was in the basement of DigitasLBI. With free booze. And a room full of rad people.
You can’t get better than that.