They want to tell the world that they're landlords that have #GotYourBack when it comes to having a decent roof over your head. So they're looking for social ideas to promote just that – with the winning entry being showcased and used as the basis of UNCLE's next marketing campaign. Nice.
The shortlisted entrants will be judged by some well-known peeps in the industry too (CHI and DigitasLBi, Halpern PR to name a few).
So how do you get in on the act? The brief can be found on their site - //www.uncle.co.uk/competition/