June 12, 2016

Creative Social | Being Different

We sent young talent Jord & Lib down to Creative Social's Being Different talk, here's what they had to say:

There was a great line up right from the start, with one of our favourite advertising creatives, Dave Bedwood doing a talk. The event was all about being different, and we could definitely tell that from the line up. Dave Bedwood has previously set up his own agency, Lean Mean Fighting Machine and has recently become Creative Director at Analogfolk, Laura Jordan Bambach from Mr President, Miriam who created some hilarious ladybird books, Tey Tarty from stay in school, and Danny ….. who is …. artist.

The event, as always, kicked off with some cheeky free beer tokens.

The first to speak was Laura Jordan Bambach who explained how the Great British Diversity Experiment, was discovering how diversity within advertising can stir up better solutions to problems and that a lack of diversity still remains within advertising. A topic which comes up a great deal at the moment and is widely covered. A topic that also, as a white, middle class male and a white middle class female partnering, leaves us to question whether we are actually diverse enough for the advertising industry, and if it is a case of hiring people from different countries, should we go to a different country.

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Second up was Miriam Elia. This talk was very different. She showed us her most successful art work to date. Where she released a parody of the Penguin books’ with a Peter and Jane style to highlight the barbed ironic points about both modern art and the ethics of how authors portray the world when reducing its complexity for children. It was a hilarious book, but it ended up that Ladybird tried to sue her and had told her to remove the logo. So once the logo was removed she was ready to sell again. And they sold very well. However a year later Penguin created their own spoof books, which you all may have seen, these include “The Hipster”. This made us think of an idea advocated by Steve Henry, “prototyping”. Miriam had just gone ahead and essentially made a product for Penguin. This made them angry and they hated it. However once they saw the successful sales, they then created the product themselves. An idea they would have never had done without Miriam's Prototype. It was a very interesting talk, showing that you should do something you really believe in, make things happen in the world and get people talking about what you're doing, but also be careful with people potentially using your ideas.

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The third on the list was Tey, talking about how craft and voice come together and how he discovered his. He gave a very outlined description of his life to date, talking about the art school he went to in New York, all the places he has lived, his childhood in Liberia, and as an adult in San Francisco, La etc. He finally became settled in London. Which is where he truly found that his work encompasses his voice within his craft. This lead us to think about our past experiences and how that voice has come through in our work. We both fully believe that personality should be in everything you create, however as Tey pointed out getting the right balance is a skill you have to learn. It was good to hear that it took him to live in all these places, experience all the things he did and eventually found it, because you don't just go to one place and have everything that you’re looking for. It takes time to find yourself and let yourself come out through your work, with the craft that you have learnt.

Dave was up next, and with a not so planned speech, still managed to have the audience captivated and laughing. His first point about being different was to get out of the game, take a step back from the advertising world and realise what people actually care about. He said that if you say ‘Creative’ to anyone outside of advertising, they won’t think advertising, they will think about films, novels and things that they actually are entertained by. Another thing that he mentioned was the Total football approach, where the advertising agency should all be a team with the same goal and that everyone should be able to do everyone else’s job. Another thing he mentioned was to get rid of the powerpoints in a bid to create more collaborative work.

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And last of all was Danny, who instantly stripped naked, painted himself in a blue paint and had 12 volunteers make prints by pressing paper to his body. It was definitely pretty different. Although when asked about it, he said the reason for doing it was about people’s aura and capturing a little bit of that moment.All in all, the event was a great experience. Learning a lot from very different perspectives and applying that learning to advertising.

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If you want to get in touch with Jord & Lib tweet them: @LibbiPap @_JPMorris

Or take a look at their folio here: //cargocollective.com/JordandLib

Published by: admin in Opinion Pieces

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