All Posts in ad students

July 21, 2017

The Art in Storytelling

We all love to tell a story, We all love to hear a story – and hey, we’re in the business of storytelling (who isn’t these days?). But since ‘the story’ has superseded ‘the big idea’ and ‘the journey’ how do we tell the difference between a good story and a bad story and more importantly how do we sell it?

Well fortunately for us, last night we trekked on down to the SheSays event ‘Finding Great Stories’ at Barker on Wall Street, New York. I guess you could say this is a story, to explain that story, about how to sell the best story.

Are you sitting comfortably?

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June 27, 2017

Manchester’s School Of Thought is back

So the return of Manchester’s mini ad school is upon us, and this time they’ve got two programmes. Their course for students and grads is taking applications as we speak, and it's on closing this Friday, so you better get cracking.

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May 16, 2017

To degree or disagree – why university isn’t always the key to your success

£40,606

That’s how much it’ll cost you to study and live at university for 3 years in the UK.

£46,398

That’s how much it’ll cost you to study and live at university for 3 years in London.

Scary right?

I mean, for that kind of money you could get a deposit on a house flat in London.

But the big question is, is your degree worth it? And more importantly does it lead to you being successful? 

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October 7, 2016

Ad-ventures Abroad : Shanghai

This story ends on a Chinese woman’s mantlepiece. It begins in John Hegarty’s office. As months go, August 2014 was a pretty bitching month. After a 10 month placement, Callum and I were given permanent jobs at BBH London. Two weeks later, they shipped us to the China office for a big pitch.

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September 29, 2016

Ad-ventures Abroad : Vilnius

It’s 1pm just outside of Minsk, Belarus. Its lunchtime and we’ve got Baloney and Potato soup, served kindly by the Babushka, who doesn't speak a word of English. We’re shooting in a plane hanger for our first TV ad for velcom, a Belarusian telecommunications company. Me and my copywriting partner have taken the train from Vilnius to Minsk to work on a campaign during our second month of a 1 year stint at DDB Vilnius, in Lithuania. Don’t worry, I’ve googled it so you don’t have to:

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September 27, 2016

Ad-ventures Abroad : NYC & London

I sat in one of the Miami Ad School NY's classrooms overlooking Brooklyn Bridge when I received an email from AKQA London inviting me to join them for a 3 month internship. I jumped up and called my family in Germany, making stupid remarks like “London calling!” - I couldn’t hold my excitement. I should have known back then that it wouldn’t be the last time I’d say those words. Surely enough, one month later (2014) I moved to London and fled the big apple just before a huge snow storm hit the East Coast. 

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