All Posts in advertising advice

March 16, 2018 - Comments Off on Because not everyone’s a Friends fan

Because not everyone’s a Friends fan

I grew up in a small Cornish market town.

At school the only subjects I enjoyed (and was any good at) were the creative ones.

Y’kno the subjects other kids did for ‘fun’ or to avoid written exams.

Well art was my thing.

And I had no idea what kind of job it would get me.

To be honest, I don’t think my school did either.

If anything, it seemed like creative jobs didn’t exist... unless you wanted to be an artist or the next Mrs Schooling (my art teacher) ...

...which I did not, (sorry Miss).

BUT

one day, whilst watching Friends.

Season 9, episode 11 to be exact – thanks google.

I was introduced to a world beyond artist, or art teacher.

Chandler Bing had given up his job in whatever he did (who knows) to give copywriting a go.

Cheese – it’s milk that you chew.

And

A grape, because who can get a watermelon in your mouth.

Became my first real-ish insight into the ad-world.

Yeah, I’d seen ads on TV but the idea of advertising being one of those real-life job things – well, this was a first.

A quick google of ‘advertising degree courses’ and fast forward 4 years I’m graduating with a 2:1 in Advertising and Brand Communication from UCA, Farnham.

Fast forward another 8 years and I’m now a copywriter at a global advertising agency.

BUT

I can’t help thinking what if 16 year-old-me hated Friends? – I mean, some people do...

...some very strange people

And what about those 16-year-olds now – they’re not watching Friends.

So how are they meant to find out about the creative industry?

Yeah, we’re spending a lot of time visiting universities, myself included.

We’re talking to students who have already decided advertising is for them – great.

But no one is talking to school kids.

The ones that have absolutely no idea what they want to do.

Who have no idea of the possibilities that exist within the creative industry.

And if they are, I can’t imagine they’re talking to people like 16-year-old-me 254 miles away from London, in a town where creativity is seen as a hobby, not a career.

There’s a lot of talk right now about diversity, and rightly so.

Our industry is still dominated by white, privileged males. Although, I must caveat my art director falls into that category, and he’s f**king brilliant, so this isn’t a man hating exercise at all.

But

How are we meant to create change if we’re still hiring from the same places.

And talking to the same people.

Even the universities we’re visiting are usually the same ones within an hour train journey outside of London.

Why aren’t we casting the net further?

We should be talking to other courses, not just advertising ones.

We should be visiting schools and colleges, and not just ones near our office.

We should be supporting initiatives like D&AD New Blood Shift, Jolt Academy, The Ideas Foundation, A New Direction, Rare London, Creative Equals and The Creative Circle Foundation.

This year we, the YCC, have made it our mission to step outside the bubble that is London and get on the road to speak to students across the country about how incredible the creative industry is, and the opportunities that exist within it.

So far, this year we’ve spoken at universities in Leeds, Lincoln, & Essex.

We’re starting up conversations with schools, colleges and more universities outside of London.

And I’ll be heading back to my old art college in Plymouth and my secondary school in Cornwall, in hope to inspire someone like 16-year-old-me.

Because not everyone’s a Friends fan.

 

 

 

 

 

 

March 8, 2018 - Comments Off on Badass.gal

Badass.gal

As part of the Young Creative Council I’m incredibly lucky to work with, and meet some amazing young women. So, for International Women’s Day 2018 we’ve launched badass.gal a platform with the ambition to celebrate a different female rising star every day for a year. (and beyond, I hope)

In a world where only 11% of creative directors are female, what chance do young female creatives have?

As a regular visitor to colleges and universities I see lecture theatres, classrooms and studios full of talented, ambitious young females (and more often than not, it’s the males that are the minority) yet when it comes to the industry the numbers just don’t add up. Something isn’t quite right here.

The dropout rate for young females in the creative industries is frightening. With a lack of role models, mentoring and funding it’s no surprise young women are turning their back on ad land.

Badass.gal is part of our plan to change the stats.

We’ve created a platform for student, intern and junior creatives to be recognised for the awesome job they’re already doing...with the ambition that, by International Women’s Day 2019 we’ll have 365 incredible women who are STILL in the industry and are smashing it.

Help us change the stats by nominating a #BadassGal you know, and sharing badass.gal with your networks.

Here's a sneak peak at some of the Badass Gals we have coming in the next few days...

 

#1 Pip & Lib 
A Welsh-Scandi furniture designer, and one of London's Young Poets. Pip and Lib are a creative team at Anomaly and co-founders of Phlegm Collective. The pair are on a mission to destroy society's unrealistic idea of 'perfection' and are already making waves, after their work was picked up by The Metro and Huffington Post. 

#2 Robyn Frost
Winning a yellow pencil at the D&AD New Blood Awards for her work on The British Army, and being one of the 2017 Creative Conscience finalists Robyn has already taken the industry by storm. But it's not just her work that we think makes her a Badass Gal. Robyn has written articles for both Campaign and D&AD, as well as speaking at events like Glug and Silicon Beach.

#3 Shanice Mears 
From intern at an agency to co-founder of an agency. Shanice is co-founder and chief talent scout of The Elephant Room, a new breed of agency who are committed to changing advertising. Shanice is living proof that titles, levels and experience mean nothing. It's your ambition, determination and passion that will create the change you want to see.

 

Head to badass.gal to see more

May 16, 2017 - Comments Off on To degree or disagree – why university isn’t always the key to your success

To degree or disagree – why university isn’t always the key to your success

£40,606

That’s how much it’ll cost you to study and live at university for 3 years in the UK.

£46,398

That’s how much it’ll cost you to study and live at university for 3 years in London.

Scary right?

I mean, for that kind of money you could get a deposit on a house flat in London.

But the big question is, is your degree worth it? And more importantly does it lead to you being successful? 

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March 8, 2017 - No Comments!

Celebrating International Woman’s Day

Today we celebrate International Woman's Day with 30 amazing quotes from creative #girlbosses on what their words of wisdom would be to their younger selves. We were very lucky to have the amazing Alison Carmichael create our stunning 'AdHERtising' logo! Keep a look out for her interview in the next few days.

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