All Posts in advertising

July 21, 2017

The Art in Storytelling

We all love to tell a story, We all love to hear a story – and hey, we’re in the business of storytelling (who isn’t these days?). But since ‘the story’ has superseded ‘the big idea’ and ‘the journey’ how do we tell the difference between a good story and a bad story and more importantly how do we sell it?

Well fortunately for us, last night we trekked on down to the SheSays event ‘Finding Great Stories’ at Barker on Wall Street, New York. I guess you could say this is a story, to explain that story, about how to sell the best story.

Are you sitting comfortably?

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July 5, 2017

ABC of Advertising Abbreviations: Part 1

There are numerous abbreviations the ad-world uses in day to day chit chatter. But what do they actually stand for again...? From ACD to Zip. We've got you covered! Part 1

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June 28, 2017

Moving Abroad – The States

If I personally have learned one thing from my adventure abroad, it’s I had very little idea about what I was getting myself into moving abroad. Different cultures and accents asides, the important yet often dry legal side of those adventures have costed me more sleepless and tearful nights than I would want to admit.

Living in the U.S., I got the taste for how life in the “land of the free” could be like (Not entirely free since international students are not technically allowed to work at all or just limited to on campus work) and I wanted to stick around for a bit - not forever per se but just enough to have a couple years of experience and then move back to Europe.

Thinking of moving to the States? Here are some tips, I would have wished someone had told me:

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June 27, 2017

Manchester’s School Of Thought is back

So the return of Manchester’s mini ad school is upon us, and this time they’ve got two programmes. Their course for students and grads is taking applications as we speak, and it's on closing this Friday, so you better get cracking.

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June 14, 2017

Here London 2017: the write up

This post comes courtesy of our friends Adelphoi Music who ever so kindly offered a ticket up to one of our audience. The lucky winner Lara Baxter shares her experience below.

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May 25, 2017

YCC X JELLY: Alison Carmichael, 20 Years of Inky Fingers

AWESOMENESS. We've got an amazing event lined up for you creative types. We're partnering with Jelly to bring you an evening fuelled full of creative typography inspiration from Alison Carmichael. It's going to be unmissable so snap up a ticket before it's too late.

GET TICKETS

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May 16, 2017

To degree or disagree – why university isn’t always the key to your success

£40,606

That’s how much it’ll cost you to study and live at university for 3 years in the UK.

£46,398

That’s how much it’ll cost you to study and live at university for 3 years in London.

Scary right?

I mean, for that kind of money you could get a deposit on a house flat in London.

But the big question is, is your degree worth it? And more importantly does it lead to you being successful? 

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May 16, 2017

Jelly X #TurnUp live brief

Sometimes, just sometimes, in this industry you're offered the opportunity to do something good. That can actually impact and influence the world we live in. Today is one of those days, Jelly have partnered up with #TurnUp to invite people to get involved with a creative brief that aims to encourage young people to vote ahead of the snap election.

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March 21, 2017

Hot Northern Agencies

Whilst everyone’s banging on about the London ad scene, there’s a heap of top work being made outside the capital that doesn’t get shouted about enough. We already know London kills it! But some absolute shit hot brands owe their advertising success to, yep, agencies up north. If you don’t believe me check out Prolific North's Top 50 Agencies of 2016.

Here’s some examples you’ll probably recognise…

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