All Posts in creative

October 2, 2016

Would you leave London for great work?

When you ask British creatives where the best agencies are, and where they can do the best work, they’ll invariably say London.

London is home to world renowned agencies, true. But with rents so high, new start-ups are migrating towards Hackney and big agencies are leaving Soho and heading for the slightly cheaper Southbank and Southwark.

So isn’t it time a big agency made a bold decision and upped sticks completely?

But what if Grey fancied moving from Hatton Gardens, for say Manchester, or Anomaly fancied the beautiful Bath, would you go?

That is the real prospect for what most people would say is the boldest and most creative agency in the UK right now, 4creative. Who, according to The Times, could be set for a move to Birmingham.

So are we drawn by agencies and great work? Or big agencies, great work AND London?

It’s not like most of London’s big agencies need to be in London. Most of the time we go to client meetings at their HQ – or email work over. And massive brands like O2 are in already in places like Slough.

Picture the scene. You work 30 seconds from the beach or in a converted barn surrounded by fields and fields of peace and quiet. Great, huh?

Or is it?

Secretly does that sound nice – and then just get a bit boring. That’s not want a twenty-something wants. But a thirty-something looking to start a family.

Would the Scandinavians leave the Fjords for Folkestone? Reckon the Brazilians be smitten with Berkshire? Or is the real reason agencies are in London, not because of the clients, but because of the stimulating location that this young person’s industry craves. Even if we actually can't afford to live there.

Hypothetically speaking, if CP+B offered you a job, are you interested by Monmouthshire or Miami? If there is a Grey Bath or Grey New York, which would you choose?

What I think it comes down to is agencies are in London, because the talent wants to be there.

But maybe it’ll take more Boulders, Skellefteas, or potentially Birminghams to change your mind.  

Published by: admin in Opinion Pieces
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September 23, 2016

#CSPresents Agency 20/20

The YCC sent Fernanda Gasparin and Alejo Sassano (Creative team @ TJX Europe.) to the latest #CSPresents event, here's what they had to say!

We went to the ‘Agency 2020’ talks hosted at DigitasLBi thinking about the distant future. And then we realised… 2020 is only 4 years away! We were interested in knowing what the actual and future scenarios were for the agencies, and also excited to see all the speakers:

Ed Warren, Creative Partner, Creature. @creature_ed

Shanice Mears, Culture Executive, Iris Worldwide. @shannieloves

Brian Cooper, CCO, Oliver Group, ECD, Dare. @_briancooper

Liz Jones, CEO, B2B Dentsu Aegis Network and Exec Sponsor of Diversity & Inclusion.

Sam Conniff, Joint CEO, Co-Founder and Chief Purpose Officer, Livity. @samconniff

Ed opened the event talking about what will change. He did it by mentioning 5 assumptions that will die by 2020. They were: 1- Advertising agencies only make ads, 2- We’re in the business of selling time, 3- Our job is to write the work, 4- The creative team is two people with a book of ideas, and 5- Media and creative are separate businesses.

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Then it was Shanice’s turn. Her talk was from the perspective of someone who is now part of the change. She defined herself as a new type of employee as she has a ‘new’ kind of role, one you don’t find in traditional agencies. Her views about 2020 was that some brands are already preparing for the future, adapting to the DIY culture and starting to give some space to the non-mainstream scenario. She also commented on how she sees work will be in the future: refreshed teams, younger workers, hierarchies will dissolved and work culture will tilt towards the employee.

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Brian then continued the talk with an interesting insight. He compared agencies to Marshal Haig, an army officer who didn’t want to adapt and attempted to fight WWII with WWI ways, ignoring the technological advances that occurred during 20-something years. He then added what were the factors that are putting this changes in motion: speed of business, economics (being faster and cheaper), and ad literacy (now clients can come up with ideas too).

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Liz then shared her thoughts on how to be the change. She introduced the new Dentsu Aegis Agency: fortysix. It was born out of 3 needs: to win in a changing digital economy, to be a force for good and to be a Jedi (all Jedis look different but are after the same goals while enemies all look the same).

Sam then concluded the talks by creating a conversation around how agencies and brands need to be reactive and how they need to write the future (through an interesting comparison with pirates). He also shared the challenges that agencies are facing, but then added that there are a lot of interesting changes that will happen: business models, customers, talent, leaders and markets are changing.

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The event was finished with a brief Q&A. We left the talks with a lot to think about, and excitement for what will come (by 2020). We also would like to chip in the conversation about the different topics that were discussed. As we said before, 2020 looks like the distant future, but it’s only 4 years away. Will already established agencies be able to change in such a short amount of time? How did they manage to change before? How can we -as ad people- contribute to end the assumptions that the ad world carry nowadays? It is our job to assume responsibilities and be active.

Because as we already know, the world keeps spinning. And changing.

Fernanda Gasparin and Alejo Sassano. Creative team @ TJX Europe.

www.aleandfer.com

June 23, 2016

Cannt Be Replaced | Day 3

Here's the wrap up from day 3!

Tom & James – Wunderman

Day 2 + 3 (because we were naughty yesterday and didn’t submit an entry): We had a hectic day. Presented initial ideas at our first ‘creative review’ and ended up having to ditch most of them. We consoled ourselves with falafel over lunch. Spent the rest of the day reworking the others – then it was off to the Cannt Be Replaced Speed Crit…

Today has been a little calmer. Developing the chosen ideas from yesterday further and getting stuck into a portfolio crit with one of the CDs. So far so good!

Max - CHI & Partners

After half the day working at (what at least already feels like) my desk I got the chance to join Will, a copywriter at CHI, doing some life writing for the Euros at a clients office. That basically meant sitting on the 12th floor next the the thames, watching the games and coming up with hilarious stupid puns. Iceland made my day.

Sylvs & Aims @sylvsaims - GREY

We started day 3 with a brilliant briefing from the lovely Vicki Maguire and the McVities team which was made even better by the constant supply of products (you really can't beat a chocolate digestive.) After demolishing nearly an entire packet of biscuits, we felt substantiously queasy and took advantage of the sugar high to quickly rattle off some ideas. After lunch we went through our concepts for HSBC which seemed to go down well and we ended the day on a high that wasn't brought on by sugar!

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Ed @BBGoodger - Analogfolk

Another great day at AnalogFolk. We had Eddie the filmmaker in today to record me answering a few questions for the YCC Cannt be replaced video. A couple of the questions I answered were what I thought the next big thing was going to be? And what sort of advertising I wanted to make in my career? I’m looking forward to the final edit of the video. I somehow don’t quite think I’m going to be making it onto the big screen though.

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Matthew & Penny @hellomattdunn @pennylam65 - Karmarama

Today was an eventful day. Dickie came back to us with feedback on the work we did yesterday. It seems we impressed! Put straight onto a new brief for a digital bank. Half way through the briefing we all noticed an electrical burning smell. Seconds later we're all evcauated outside. Nothing like a bit a drama!

Charlie & Emily @Em_pemm @CharlieRaymont - GREY

Day 3: Today we where lucky enough to be briefed on McVities, and of course along with this we had the responsibly of sampling some of the products, and by some, we mean a lot so there goes our summer bods. As well as this to finish the day we had a great, insightful feedback meeting with the HSBC team.

June 22, 2016

Cannt Be Replaced | Day 2

Sarah & Jules @theafghanhound1 – GREY

Today we met Vicki Maguire, fresh off the plane from Cannes, who revealed she will be giving us a brief involving coffee tomorrow morning...intriguing. Inbetween that we had a creative wander down Leather Lane and got a meaty HSBC brief. A Tuesday has never gone so fast.

Max - CHI & Partners

Arrived pretty early and surprisingly dry this time. A massive super bowl brief came in today and I can't wait to get my teeth into it! After a huge vietnamese lunch I had to do the little interview for the roundup video. surviving the first nervous minutes it ended up being really fun. On my way back I almost casually ran into the partners office but luckily was safed before I actually got in.

Matthew & Penny @hellomattdunn @pennylam65 - Karmarama

Today we were trusted to our own devices. Feedback from yesterdays work proved fruitful and was told to develop some gems. Working closely with Richard the CD is extremely rewarding. Highlight of the day was afternoon tea!! Victoria sponge cake and Lemon drizzle was on the menu today. Looking forward to tomorrow, we have a new brief coming in!

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Ed @BBGoodger - Analogfolk

A better morning than yesterday, as there was no rain, no confusion with the buses, and I had the pleasure of meeting one of AnalogFolk’s friendly K9s. The weather was so much better today! So we took the opportunity to have some lunch in the park, where I met some of the other designers from the agency. I also had my first review going over some of the initial ideas I had come up with yesterday and earlier this morning. Now it’s time to begin to develop some of them, and see where they go tomorrow.

Sylvs & Aims @sylvsaims - GREY

Day 2 consisted of warmer weather and enough risky agency Christmas card ideas to offend any good Catholic Grandmother. We had a break from the tinsel and candy canes and enjoyed a food market lunch in the park with the other teams Emily and Charlie, and Sarah and Jules. After getting back we got a great brief from HSBC and emails for 3 briefings tomorrow so now looking forward to a busy day Wednesday. The day was pretty relaxed compared to our evening. We attended the Cannt be replaced book crit night just around the corner. 8 crits in 24 minutes was intense but fun and we made some connections we hope to keep! So thanks YCC and Cannt be Replaced for another great day!

Charlie & Emily @Em_pemm @CharlieRaymont - GREY

Day 2: Today we carried on working with our christmas brief for half the day. After we explored the heavenly food market at lunch we then given a live HSBC brief to work on. We spent the rest of the day racking our brains to come up with some (hopefully) worthy ideas.

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June 21, 2016

Cannt Be Replaced | Day 1

So over the course of the week we'll be sharing daily anecdotes from the teams! Here's your first instalment.

Charlie & Emily @Em_pemm @CharlieRaymont - GREY

Day 1: Despite turning up to GREY looking like drowned rats due to the 'first day of summer', as far as first days go this one has been brilliant. We have been made to feel welcome by a great creative team (Stevie and Emily), as well as being saved by other GREY colleagues from the coffee machine that nearly exploded on us.. Our first brief has us singing Christmas tunes and thinking about all things sparkly. We are really excited to see what tomorrow brings. Thats all folks, Charlie and Emily.

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Tom & James - Wunderman

Things Tom & James did on Day 1 at Wunderman:
1. On arrival, we got off at the wrong floor and ended up in ASOS’ office. They seemed nice.
2. We finally met our hosts – the lovely Charlotte & Lucy – who were even nicer.
3. We signed a Non Disclosure Agreement to work on a super secret brief (shhhh…).
4. We grabbed lunch. Tom highly recommends the kebab place round the corner.
5. James was soundly beaten at table football. Twice.

Max - CHI & Partners

The first day of London summer. I had quite a hard time to get to soho in pouring rain and packed tubes but when I finally got there I got a super warm welcome. Equipped with a cup of coffee I got a little tour through the office and was introduced to the creative department. After a delicious welcome lunch I jumped onto the first brief. By now I switched to good old english tea. The rest of the day day went by pretty quickly and I left the office with the sun shining. It actually is summer in London.

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Ed @BBGoodger - Analogfolk

Weather was chucking it down this morning, making it even more difficult for me to navigate my way around the bus stops near Waterloo, frantically trying to figure out which queue I was meant to be standing in. Turns out I was in the wrong one. A really good first day at AnalogFolk. An awesome agency with a great vibe to it. And apparently it was a quiet day too! Met Simon my Creative Director, who briefed me on an exciting new project. Slightly terrified though as I’m currently the only one working on it! Had some great food from the market for lunch today. Had some Falafel in pitta it was delicious, but they give you so much! It was near impossible to eat without making a fool of myself.

Sylvs & Aims @sylvsaims - GREY

We arrived at our first day at Grey, rain soaked, excited and equally as nervous. Sat in the reception area we tried our best to point out the other two creative teams using the memories we had of their LinkedIn and website photos we had unashamedly creeped the day before. We watched as member after member of Grey came in, collecting their awaiting guests before we were greeted by Amy, introduced to the other teams and taken up to the 4th floor. After a mini tour, of which we only remembered the location of Thursdays free bar, we met the lovely creative team of Emily and Steve. After polite introductions we quickly started on our first brief- try to top last year's beard baubles Christmas card. A mean feat. The beard baubles had been spoken about by American new channels and none other than Philip Schofield on everyone's favourite morning tv programme. So what could we suggest for this year? The awful weather hammering against the windows outside helped us to forget it was the first day of summer and we got well and truly into the Christmas spirit. With turkeys and stockings, christmas trees and bells dancing around in our heads we conjured up ideas from the truly shite to the surreal. We finished the day with a handful of ideas we were happy with and looked forward to the next day when we would get to show and tell.

Matthew & Penny @hellomattdunn @pennylam65 - Karmarama

First day and they where gentle. Got to meet some fellow creative's and the big chief himself Dicky. No messing about though. Straight into working on some OOH for JustEat followed shortly by some tag lines. All in all a great first day! And they have a GIANT football bouncing around in the office!

Sarah & Jules @theafghanhound1 - GREY

We're Sarah + Jules and we met on the Watford course.
The first to text 'stripes' each morning gets to wear them.
Jules won today
On our first day at Grey we met a guide dog that guards a sweets cupboard, worked on a Christmas brief in June and got showered in Sharpies by the creatives.

June 12, 2016

Creative Social | Being Different

We sent young talent Jord & Lib down to Creative Social's Being Different talk, here's what they had to say:

There was a great line up right from the start, with one of our favourite advertising creatives, Dave Bedwood doing a talk. The event was all about being different, and we could definitely tell that from the line up. Dave Bedwood has previously set up his own agency, Lean Mean Fighting Machine and has recently become Creative Director at Analogfolk, Laura Jordan Bambach from Mr President, Miriam who created some hilarious ladybird books, Tey Tarty from stay in school, and Danny ….. who is …. artist.

The event, as always, kicked off with some cheeky free beer tokens.

The first to speak was Laura Jordan Bambach who explained how the Great British Diversity Experiment, was discovering how diversity within advertising can stir up better solutions to problems and that a lack of diversity still remains within advertising. A topic which comes up a great deal at the moment and is widely covered. A topic that also, as a white, middle class male and a white middle class female partnering, leaves us to question whether we are actually diverse enough for the advertising industry, and if it is a case of hiring people from different countries, should we go to a different country.

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Second up was Miriam Elia. This talk was very different. She showed us her most successful art work to date. Where she released a parody of the Penguin books’ with a Peter and Jane style to highlight the barbed ironic points about both modern art and the ethics of how authors portray the world when reducing its complexity for children. It was a hilarious book, but it ended up that Ladybird tried to sue her and had told her to remove the logo. So once the logo was removed she was ready to sell again. And they sold very well. However a year later Penguin created their own spoof books, which you all may have seen, these include “The Hipster”. This made us think of an idea advocated by Steve Henry, “prototyping”. Miriam had just gone ahead and essentially made a product for Penguin. This made them angry and they hated it. However once they saw the successful sales, they then created the product themselves. An idea they would have never had done without Miriam's Prototype. It was a very interesting talk, showing that you should do something you really believe in, make things happen in the world and get people talking about what you're doing, but also be careful with people potentially using your ideas.

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The third on the list was Tey, talking about how craft and voice come together and how he discovered his. He gave a very outlined description of his life to date, talking about the art school he went to in New York, all the places he has lived, his childhood in Liberia, and as an adult in San Francisco, La etc. He finally became settled in London. Which is where he truly found that his work encompasses his voice within his craft. This lead us to think about our past experiences and how that voice has come through in our work. We both fully believe that personality should be in everything you create, however as Tey pointed out getting the right balance is a skill you have to learn. It was good to hear that it took him to live in all these places, experience all the things he did and eventually found it, because you don't just go to one place and have everything that you’re looking for. It takes time to find yourself and let yourself come out through your work, with the craft that you have learnt.

Dave was up next, and with a not so planned speech, still managed to have the audience captivated and laughing. His first point about being different was to get out of the game, take a step back from the advertising world and realise what people actually care about. He said that if you say ‘Creative’ to anyone outside of advertising, they won’t think advertising, they will think about films, novels and things that they actually are entertained by. Another thing that he mentioned was the Total football approach, where the advertising agency should all be a team with the same goal and that everyone should be able to do everyone else’s job. Another thing he mentioned was to get rid of the powerpoints in a bid to create more collaborative work.

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And last of all was Danny, who instantly stripped naked, painted himself in a blue paint and had 12 volunteers make prints by pressing paper to his body. It was definitely pretty different. Although when asked about it, he said the reason for doing it was about people’s aura and capturing a little bit of that moment.All in all, the event was a great experience. Learning a lot from very different perspectives and applying that learning to advertising.

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If you want to get in touch with Jord & Lib tweet them: @LibbiPap @_JPMorris

Or take a look at their folio here: //cargocollective.com/JordandLib

June 1, 2016

YCC X Laurence King | Long Story Short

Last week, we teamed up with the publishers Laurence King to cut a Long Story Short and give you the career advice you can't google. We lined up some amazing speakers for you with Catharine Slade-Brooking (Senior Lecturer at University for the Creative Arts), Gem Barton (Designer, curator, lecturer) and John Ingledew (Senior Lecturer at Central Saint Martins College of Art and Design), who all published books about the creative industry.

First up was Catharine Slade-Brooking author of ‘Creating a Brand Identity: A Guide for Designers’. She provided a thorough walkthrough of the key tasks for a successful brand identity in eight logical chapters: branding basics, brand anatomy, brand strategy, the design process, research, analysis, concept development and delivering the final design.

Catharine explained how to master the challenge of what we all found ourselves struggling with in the beginning of our careers: creating our own brand. Her book is a practical yet comprehensive guideline to this multi-staged process and definitely an essential for anyone with an interest in branding.

Catharine Slade-Brooking

After we covered the basics on how to create our own brand, we moved on to finding a job with our second speaker Gem Barton, who published ‘Don’t Get a Job … Make a Job’ earlier this year.

Gem describes her own journey getting out of uni and finding the days of trading in your degree for an amazing safe job offer are gone. She reminds us that the prospect of “getting a job” isn’t just that easy as said and we all know it can be a steep hill sometimes. Gem encourages us to break through the noise — knowing what we want from our career and being able to adapt our strategy to suit is key and vital in this process. One suggestion was to write a few fake CVs for versions of your future selves - print them out and you’ll gain a deep sense of clarity about what you want to do and do not care to do.

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’Don’t Get a Job… Make a Job’ reveals the strategies and tells the stories of dozens of artists from Assemble to Mega to Fabrice Le Nezet and how they chose to make it in this new, crazy, competitive market.

The major takeout from Gem was: Don’t wait for things to happen: nail that personal propaganda, hit up every agency in town, go guerrilla, do stunts, bend the rules, and get yourself out there!

After a quick break, John Ingledew paced back and forth through the room, embracing a core aspect of his book ‘How to Have Great Ideas: A Guide to Creative Thinking’:

Creativity = Play – and don’t play safe (like standing in front of the presentation).

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John Ingledew's 20 years experience in design, creative thinking and photography gives him deep knowledge of ideas, how to set your mind up and how to get those big ideas on demand without having to prepare at all. He explains that improvisation and ingenuity are the key to a creative outlook, while showing pictures from impromptu door stoppers (think everything from plastic cups to chairs) to cut bottles which protect cables from weather in the Ukraine. He is fascinated and inspired by those ideas and his fascination is contagious.

The book itself is packed with practical projects to initiate inventive thinking. We experienced that first hand when he made us create the word IDEA out of paper in 60 seconds, make that paper-word stand (also in 60 seconds), make sounds with paper and then make a hat.

Overall the night was interesting and super helpful for who was still wondering how to kick-start your creative career.

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Didn’t get your hands on the books? Laurence King Publishing are giving away copies of the latest books from Gem Barton, John Ingledew and Catharine Slade-Brooking. To be in with a chance to win, e-mail press@laurenceking.com with the name of the book you want to win.* The three winners will be picked randomly and notified by email before 30th June 2016.

*Please note that by entering this giveaway you are consenting for your email address to be added to the Laurence King newsletter subscriber list. Please unsubscribe if you do not wish to receive the newsletter.

 

Photography by Andy Peel

May 31, 2016

Creative Equals | Creating advertising more women (and men) buy

The wonderful folk at Creative Equals have a super interesting evening lined up called 'Creating advertising more women (and men) buy’ on the 14th June. The evening has a pretty impressive host of speakers including; JWT’s Rachel Pashley, Mr President's Laura Jordan Bambach, AKQA’s Masaya Nak to name a few.

Now, we’ve got 2 pairs of tickets (worth £18 each) up for grabs. If you'd like to get your hands on them, email me at charlotte@youngcreativecouncil.com to have your name entered into the pot. In return, the attendees will be asked to do a little write up of the evening to be featured on the YCC feed...

So what you waiting for go go goooo!

For more info and the purchase tickets yourself check out the event HERE.

May 24, 2016

Break through the noise, that’s what you’ll be paid for

It’s getting to that time of year where if you’re an advertising student, you’re probably thinking: “Shiiiit, I best get myself one of those placements.” By now you’ve Googled the words ‘Creative Advertising Placements’. Been on the IPA’s website (you know who they are, right?). And filled out a perfectly thought out application form for BBH’s Barn (hopefully you didn’t miss the deadline). If this is all you’ve done, or dare I say less, it’s time to pull that finger out of your arse, and start using it to scratch your forehead, whilst you think about how you’re going to make yourself stand out.

Be your own brand

Hey you. Creative type. You’re about to enter the world of communications and branding, so for starters, you need to brand yourself. You don’t have to make a campaign about yourself (or maybe you do), but in order to stand out from the rest of your mates and other ad schools, it’s time to stop thinking like everyone else.

What are you going to be known by? ‘Tom and Ben’ or ‘Vikki and Hollie’? How many people do you know called Tom or Ben? Will your name be remembered? Probably not. Unless of course, you’re so brilliant that you’ve already won 10 awards.

Why not do something a little different? Creative team Newby and Wells did, by using their domain name in a unique way: //pleasecrit.us.

But if you’re going to call yourself something wacky, don’t do it if it doesn’t stand for anything. Giving yourself a parody agency name like ‘we are Falcon’, ‘Starchy and Starchy’ or ‘BB8’ may seem amusing, but will it get you remembered? Not if you don’t do anything to back it up.

What I haven’t seen yet, is a team who have changed their names to something unique and original by deed poll, so there’s one option. Or maybe you could get married and be known by your shared surname, there’s another option.

Your website is your digital canvas. Your front door to the world. Your “how you doin?”. Simply putting your brand logos in square boxes isn’t really enough any more. You’re up against some serious competition. As creatives, we’re told to think outside of the box, so why have you made it 150px by 150px?

Use your art directional knowledge and create your own style that you’re proud of. Your website represents you, make it great. That doesn’t mean that everything needs to be mocked up, when you get into a crit, they may hate your idea and tell you to start again. Don’t waste valuable hours polishing marmite turds, unless those turds are the product of Latvian space traveling, Eurovision winning alpacas. The internet sure loves alpacas.

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Get noticed

So you’ve got a book, made a website and you’re looking for crits. But before you can get a crit, your first challenge is to get past the agency gatekeeper and receive a response from the person in charge of placements. You and every other ad student graduating this year... you may be waiting a while. Time to think about a way to skip that queue. What’s going to get you first in line? Maybe you’ll win an award, maybe you won’t. Then what?

Your portfolio shouldn’t just be about amazingly executed print ads, it should be full of big ideas that get people talking. Creating PR ideas will be part of your job role, so doing something that gets public intrigue before you’re even hired is certainly a good start. If you’re thinking about doing a stunt, don’t just do one for the sake of doing something different, and whatever you do, don’t post your favourite Creative Director a picture of your feet, accompanied with the message: “I’m trying to get my foot in the door.” That CD no longer likes you, and you didn’t even get the chance to say hello.

When I was a student, I was told about creative team Callum & Marc (now employed at BBH) who got their first placement through their Megabus Book. It was this idea that got me thinking about what I was going to do to get noticed. After a bit of thinking, I realised that the well known creative award the Cannes Lion, wasn’t actually a whole lion, it was only half a lion. So I created the back half as a new award for Cannes 2015, The Cannes Lion Arse Award. I sent it to Campaign magazine and tweeted about it like crazy, and ended up going with my creative partner to Cannes after receiving a number of placement offers. My university tutors didn’t understand the idea and were nervous about us putting it in our book, which goes to show, your tutors aren’t always right. Follow your instinct.

Antonia Jackson cannes lions

So you make ads, what else?

Agencies are looking for T shaped creatives, multi-faceted bi-lingual freaks of nature, or something like that. So take photos of your leftovers , illustrate awkward boner moments, blog about Phil Jones’ face, code, make short films, play the trombone, write slam poetry or paint using only the force of gravity.

If you have a skill, try incorporating this into a proactive idea. Make that art series featuring Kim Kardashian. Design that new product that cures man flu. Think about the take out. Do you want it to go viral? Do you want a journalist to write about it? Or do you just want it to be respected in the ad world? Whatever it is, make sure you’re getting it in front of the right people.

Think about what’ll interest the person who’s going to give you your first placement. They want to see that you’re hardworking, proactive, and good at problem solving. So maybe start there. Find a problem and solve it well. Really well. Look for insights, find a solution, and get it talked about. If you can get a stranger to share your content, then you’re on the right track. Social media should be your best friend. It’s your platform to communicate with the industry, use your Twitter profile like a CV. Cover it with your interests, post your work, follow Creative Directors and recruiters, partake in @oneminutebriefs, and hashtag strategically so the right people find it.

One minute briefs

And for god’s sake, Tweet at your favourite CD’s and be brave, ask them for a crit. The worst that can happen is they won’t reply. If they don’t, message them again with something different until they do.

Everyone’s making noise. Make yours ultrasonic.

April 28, 2016 - Comments Off on Available | 4ft square live/work space with shared facilities

Looking to get your foot onto the creative ladder? JWT have space available. It’s only 4ft square, but it comes with all mod-cons including a desk, swivel chair, heating, lighting and broadband. And unlike the rest of London this space is available. And if you want it, it’ll even pay you to be there. £376 a week no less.

It’s ideal for students, graduates wanting to take their first steps into the market. And you’ll get to work on real stuff. Mr Kipling. Kitkat. Harvester. It’s not all food, promise.

Word from the estate agent is they reckon these desks we be snapped up quickly. So to arrange a viewing, ditch what you’re doing and fill in this application form.

References not required. Good work a must.

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