All Posts in female creative director

July 21, 2017

The Art in Storytelling

We all love to tell a story, We all love to hear a story – and hey, we’re in the business of storytelling (who isn’t these days?). But since ‘the story’ has superseded ‘the big idea’ and ‘the journey’ how do we tell the difference between a good story and a bad story and more importantly how do we sell it?

Well fortunately for us, last night we trekked on down to the SheSays event ‘Finding Great Stories’ at Barker on Wall Street, New York. I guess you could say this is a story, to explain that story, about how to sell the best story.

Are you sitting comfortably?

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January 27, 2017

Why We Should March : Women in Advertising

After walking the Woman’s March in New York on Saturday 21st January, I was inspired to not only think about woman’s rights in general, but about women in advertising.

I’ll begin with a little historical recap as we all know woman’s rights have come a long way, and we should remember this, its good for the soul.

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