All Posts in Graduate

June 21, 2016

Cannt Be Replaced | Day 1

So over the course of the week we'll be sharing daily anecdotes from the teams! Here's your first instalment.

Charlie & Emily @Em_pemm @CharlieRaymont - GREY

Day 1: Despite turning up to GREY looking like drowned rats due to the 'first day of summer', as far as first days go this one has been brilliant. We have been made to feel welcome by a great creative team (Stevie and Emily), as well as being saved by other GREY colleagues from the coffee machine that nearly exploded on us.. Our first brief has us singing Christmas tunes and thinking about all things sparkly. We are really excited to see what tomorrow brings. Thats all folks, Charlie and Emily.

ClaEpRdWkAAETcd

Tom & James - Wunderman

Things Tom & James did on Day 1 at Wunderman:
1. On arrival, we got off at the wrong floor and ended up in ASOS’ office. They seemed nice.
2. We finally met our hosts – the lovely Charlotte & Lucy – who were even nicer.
3. We signed a Non Disclosure Agreement to work on a super secret brief (shhhh…).
4. We grabbed lunch. Tom highly recommends the kebab place round the corner.
5. James was soundly beaten at table football. Twice.

Max - CHI & Partners

The first day of London summer. I had quite a hard time to get to soho in pouring rain and packed tubes but when I finally got there I got a super warm welcome. Equipped with a cup of coffee I got a little tour through the office and was introduced to the creative department. After a delicious welcome lunch I jumped onto the first brief. By now I switched to good old english tea. The rest of the day day went by pretty quickly and I left the office with the sun shining. It actually is summer in London.

Screen Shot 2016-06-21 at 09.13.34

Ed @BBGoodger - Analogfolk

Weather was chucking it down this morning, making it even more difficult for me to navigate my way around the bus stops near Waterloo, frantically trying to figure out which queue I was meant to be standing in. Turns out I was in the wrong one. A really good first day at AnalogFolk. An awesome agency with a great vibe to it. And apparently it was a quiet day too! Met Simon my Creative Director, who briefed me on an exciting new project. Slightly terrified though as I’m currently the only one working on it! Had some great food from the market for lunch today. Had some Falafel in pitta it was delicious, but they give you so much! It was near impossible to eat without making a fool of myself.

Sylvs & Aims @sylvsaims - GREY

We arrived at our first day at Grey, rain soaked, excited and equally as nervous. Sat in the reception area we tried our best to point out the other two creative teams using the memories we had of their LinkedIn and website photos we had unashamedly creeped the day before. We watched as member after member of Grey came in, collecting their awaiting guests before we were greeted by Amy, introduced to the other teams and taken up to the 4th floor. After a mini tour, of which we only remembered the location of Thursdays free bar, we met the lovely creative team of Emily and Steve. After polite introductions we quickly started on our first brief- try to top last year's beard baubles Christmas card. A mean feat. The beard baubles had been spoken about by American new channels and none other than Philip Schofield on everyone's favourite morning tv programme. So what could we suggest for this year? The awful weather hammering against the windows outside helped us to forget it was the first day of summer and we got well and truly into the Christmas spirit. With turkeys and stockings, christmas trees and bells dancing around in our heads we conjured up ideas from the truly shite to the surreal. We finished the day with a handful of ideas we were happy with and looked forward to the next day when we would get to show and tell.

Matthew & Penny @hellomattdunn @pennylam65 - Karmarama

First day and they where gentle. Got to meet some fellow creative's and the big chief himself Dicky. No messing about though. Straight into working on some OOH for JustEat followed shortly by some tag lines. All in all a great first day! And they have a GIANT football bouncing around in the office!

Sarah & Jules @theafghanhound1 - GREY

We're Sarah + Jules and we met on the Watford course.
The first to text 'stripes' each morning gets to wear them.
Jules won today
On our first day at Grey we met a guide dog that guards a sweets cupboard, worked on a Christmas brief in June and got showered in Sharpies by the creatives.

June 12, 2016

Creative Social | Being Different

We sent young talent Jord & Lib down to Creative Social's Being Different talk, here's what they had to say:

There was a great line up right from the start, with one of our favourite advertising creatives, Dave Bedwood doing a talk. The event was all about being different, and we could definitely tell that from the line up. Dave Bedwood has previously set up his own agency, Lean Mean Fighting Machine and has recently become Creative Director at Analogfolk, Laura Jordan Bambach from Mr President, Miriam who created some hilarious ladybird books, Tey Tarty from stay in school, and Danny ….. who is …. artist.

The event, as always, kicked off with some cheeky free beer tokens.

The first to speak was Laura Jordan Bambach who explained how the Great British Diversity Experiment, was discovering how diversity within advertising can stir up better solutions to problems and that a lack of diversity still remains within advertising. A topic which comes up a great deal at the moment and is widely covered. A topic that also, as a white, middle class male and a white middle class female partnering, leaves us to question whether we are actually diverse enough for the advertising industry, and if it is a case of hiring people from different countries, should we go to a different country.

59ffde_a9db380e915a48519832f9b5e5443395

Second up was Miriam Elia. This talk was very different. She showed us her most successful art work to date. Where she released a parody of the Penguin books’ with a Peter and Jane style to highlight the barbed ironic points about both modern art and the ethics of how authors portray the world when reducing its complexity for children. It was a hilarious book, but it ended up that Ladybird tried to sue her and had told her to remove the logo. So once the logo was removed she was ready to sell again. And they sold very well. However a year later Penguin created their own spoof books, which you all may have seen, these include “The Hipster”. This made us think of an idea advocated by Steve Henry, “prototyping”. Miriam had just gone ahead and essentially made a product for Penguin. This made them angry and they hated it. However once they saw the successful sales, they then created the product themselves. An idea they would have never had done without Miriam's Prototype. It was a very interesting talk, showing that you should do something you really believe in, make things happen in the world and get people talking about what you're doing, but also be careful with people potentially using your ideas.

MIRIAM2 (1 of 1).jpg

The third on the list was Tey, talking about how craft and voice come together and how he discovered his. He gave a very outlined description of his life to date, talking about the art school he went to in New York, all the places he has lived, his childhood in Liberia, and as an adult in San Francisco, La etc. He finally became settled in London. Which is where he truly found that his work encompasses his voice within his craft. This lead us to think about our past experiences and how that voice has come through in our work. We both fully believe that personality should be in everything you create, however as Tey pointed out getting the right balance is a skill you have to learn. It was good to hear that it took him to live in all these places, experience all the things he did and eventually found it, because you don't just go to one place and have everything that you’re looking for. It takes time to find yourself and let yourself come out through your work, with the craft that you have learnt.

Dave was up next, and with a not so planned speech, still managed to have the audience captivated and laughing. His first point about being different was to get out of the game, take a step back from the advertising world and realise what people actually care about. He said that if you say ‘Creative’ to anyone outside of advertising, they won’t think advertising, they will think about films, novels and things that they actually are entertained by. Another thing that he mentioned was the Total football approach, where the advertising agency should all be a team with the same goal and that everyone should be able to do everyone else’s job. Another thing he mentioned was to get rid of the powerpoints in a bid to create more collaborative work.

booyah

And last of all was Danny, who instantly stripped naked, painted himself in a blue paint and had 12 volunteers make prints by pressing paper to his body. It was definitely pretty different. Although when asked about it, he said the reason for doing it was about people’s aura and capturing a little bit of that moment.All in all, the event was a great experience. Learning a lot from very different perspectives and applying that learning to advertising.

CkXk3pcXEAEQ6Sr

If you want to get in touch with Jord & Lib tweet them: @LibbiPap @_JPMorris

Or take a look at their folio here: //cargocollective.com/JordandLib

June 1, 2016

YCC X Laurence King | Long Story Short

Last week, we teamed up with the publishers Laurence King to cut a Long Story Short and give you the career advice you can't google. We lined up some amazing speakers for you with Catharine Slade-Brooking (Senior Lecturer at University for the Creative Arts), Gem Barton (Designer, curator, lecturer) and John Ingledew (Senior Lecturer at Central Saint Martins College of Art and Design), who all published books about the creative industry.

First up was Catharine Slade-Brooking author of ‘Creating a Brand Identity: A Guide for Designers’. She provided a thorough walkthrough of the key tasks for a successful brand identity in eight logical chapters: branding basics, brand anatomy, brand strategy, the design process, research, analysis, concept development and delivering the final design.

Catharine explained how to master the challenge of what we all found ourselves struggling with in the beginning of our careers: creating our own brand. Her book is a practical yet comprehensive guideline to this multi-staged process and definitely an essential for anyone with an interest in branding.

Catharine Slade-Brooking

After we covered the basics on how to create our own brand, we moved on to finding a job with our second speaker Gem Barton, who published ‘Don’t Get a Job … Make a Job’ earlier this year.

Gem describes her own journey getting out of uni and finding the days of trading in your degree for an amazing safe job offer are gone. She reminds us that the prospect of “getting a job” isn’t just that easy as said and we all know it can be a steep hill sometimes. Gem encourages us to break through the noise — knowing what we want from our career and being able to adapt our strategy to suit is key and vital in this process. One suggestion was to write a few fake CVs for versions of your future selves - print them out and you’ll gain a deep sense of clarity about what you want to do and do not care to do.

13308459_1122487261127951_5098655136323153208_o copy

’Don’t Get a Job… Make a Job’ reveals the strategies and tells the stories of dozens of artists from Assemble to Mega to Fabrice Le Nezet and how they chose to make it in this new, crazy, competitive market.

The major takeout from Gem was: Don’t wait for things to happen: nail that personal propaganda, hit up every agency in town, go guerrilla, do stunts, bend the rules, and get yourself out there!

After a quick break, John Ingledew paced back and forth through the room, embracing a core aspect of his book ‘How to Have Great Ideas: A Guide to Creative Thinking’:

Creativity = Play – and don’t play safe (like standing in front of the presentation).

13301331_1122486551128022_3258756777626162694_o-copy

John Ingledew's 20 years experience in design, creative thinking and photography gives him deep knowledge of ideas, how to set your mind up and how to get those big ideas on demand without having to prepare at all. He explains that improvisation and ingenuity are the key to a creative outlook, while showing pictures from impromptu door stoppers (think everything from plastic cups to chairs) to cut bottles which protect cables from weather in the Ukraine. He is fascinated and inspired by those ideas and his fascination is contagious.

The book itself is packed with practical projects to initiate inventive thinking. We experienced that first hand when he made us create the word IDEA out of paper in 60 seconds, make that paper-word stand (also in 60 seconds), make sounds with paper and then make a hat.

Overall the night was interesting and super helpful for who was still wondering how to kick-start your creative career.

13320944_1122487984461212_3686376365462009953_o

Didn’t get your hands on the books? Laurence King Publishing are giving away copies of the latest books from Gem Barton, John Ingledew and Catharine Slade-Brooking. To be in with a chance to win, e-mail press@laurenceking.com with the name of the book you want to win.* The three winners will be picked randomly and notified by email before 30th June 2016.

*Please note that by entering this giveaway you are consenting for your email address to be added to the Laurence King newsletter subscriber list. Please unsubscribe if you do not wish to receive the newsletter.

 

Photography by Andy Peel

May 31, 2016

Cannt be Replaced?

Are you looking for the chance to show an agency just how friggin awesome you are?

We're partnering up with Cannt Festival to give you the opportunity to jump in the shoes of the best creatives in this industry. The one's swanning off to Cannes to get toddled and pick up tons of shiny awards. You could be sitting in their desks whilst they're OOO, doing their projects, and showing them you're the next big thing!

It's for the week commencing 20th June, paid at a minimum of £376, and open to anyone who can share with us several examples of their work. We'll be putting the best candidates forward to agencies and then bing bang bosh, a week of work that could lead onto who knows what... Cannes next year?

If you want to be in the mix simply register here: //youngcreativecouncil.com/cannt/

If you're from an agency who might like to get involved, simply email: holly@youngcreativecouncil.com for more information.

Rumour has it there's quite a few CD / ECD seats already up for grabs!

Students (1) Agencies

May 24, 2016

Break through the noise, that’s what you’ll be paid for

It’s getting to that time of year where if you’re an advertising student, you’re probably thinking: “Shiiiit, I best get myself one of those placements.” By now you’ve Googled the words ‘Creative Advertising Placements’. Been on the IPA’s website (you know who they are, right?). And filled out a perfectly thought out application form for BBH’s Barn (hopefully you didn’t miss the deadline). If this is all you’ve done, or dare I say less, it’s time to pull that finger out of your arse, and start using it to scratch your forehead, whilst you think about how you’re going to make yourself stand out.

Be your own brand

Hey you. Creative type. You’re about to enter the world of communications and branding, so for starters, you need to brand yourself. You don’t have to make a campaign about yourself (or maybe you do), but in order to stand out from the rest of your mates and other ad schools, it’s time to stop thinking like everyone else.

What are you going to be known by? ‘Tom and Ben’ or ‘Vikki and Hollie’? How many people do you know called Tom or Ben? Will your name be remembered? Probably not. Unless of course, you’re so brilliant that you’ve already won 10 awards.

Why not do something a little different? Creative team Newby and Wells did, by using their domain name in a unique way: //pleasecrit.us.

But if you’re going to call yourself something wacky, don’t do it if it doesn’t stand for anything. Giving yourself a parody agency name like ‘we are Falcon’, ‘Starchy and Starchy’ or ‘BB8’ may seem amusing, but will it get you remembered? Not if you don’t do anything to back it up.

What I haven’t seen yet, is a team who have changed their names to something unique and original by deed poll, so there’s one option. Or maybe you could get married and be known by your shared surname, there’s another option.

Your website is your digital canvas. Your front door to the world. Your “how you doin?”. Simply putting your brand logos in square boxes isn’t really enough any more. You’re up against some serious competition. As creatives, we’re told to think outside of the box, so why have you made it 150px by 150px?

Use your art directional knowledge and create your own style that you’re proud of. Your website represents you, make it great. That doesn’t mean that everything needs to be mocked up, when you get into a crit, they may hate your idea and tell you to start again. Don’t waste valuable hours polishing marmite turds, unless those turds are the product of Latvian space traveling, Eurovision winning alpacas. The internet sure loves alpacas.

cosmic_20stuff_20alpaca_original

Get noticed

So you’ve got a book, made a website and you’re looking for crits. But before you can get a crit, your first challenge is to get past the agency gatekeeper and receive a response from the person in charge of placements. You and every other ad student graduating this year... you may be waiting a while. Time to think about a way to skip that queue. What’s going to get you first in line? Maybe you’ll win an award, maybe you won’t. Then what?

Your portfolio shouldn’t just be about amazingly executed print ads, it should be full of big ideas that get people talking. Creating PR ideas will be part of your job role, so doing something that gets public intrigue before you’re even hired is certainly a good start. If you’re thinking about doing a stunt, don’t just do one for the sake of doing something different, and whatever you do, don’t post your favourite Creative Director a picture of your feet, accompanied with the message: “I’m trying to get my foot in the door.” That CD no longer likes you, and you didn’t even get the chance to say hello.

When I was a student, I was told about creative team Callum & Marc (now employed at BBH) who got their first placement through their Megabus Book. It was this idea that got me thinking about what I was going to do to get noticed. After a bit of thinking, I realised that the well known creative award the Cannes Lion, wasn’t actually a whole lion, it was only half a lion. So I created the back half as a new award for Cannes 2015, The Cannes Lion Arse Award. I sent it to Campaign magazine and tweeted about it like crazy, and ended up going with my creative partner to Cannes after receiving a number of placement offers. My university tutors didn’t understand the idea and were nervous about us putting it in our book, which goes to show, your tutors aren’t always right. Follow your instinct.

Antonia Jackson cannes lions

So you make ads, what else?

Agencies are looking for T shaped creatives, multi-faceted bi-lingual freaks of nature, or something like that. So take photos of your leftovers , illustrate awkward boner moments, blog about Phil Jones’ face, code, make short films, play the trombone, write slam poetry or paint using only the force of gravity.

If you have a skill, try incorporating this into a proactive idea. Make that art series featuring Kim Kardashian. Design that new product that cures man flu. Think about the take out. Do you want it to go viral? Do you want a journalist to write about it? Or do you just want it to be respected in the ad world? Whatever it is, make sure you’re getting it in front of the right people.

Think about what’ll interest the person who’s going to give you your first placement. They want to see that you’re hardworking, proactive, and good at problem solving. So maybe start there. Find a problem and solve it well. Really well. Look for insights, find a solution, and get it talked about. If you can get a stranger to share your content, then you’re on the right track. Social media should be your best friend. It’s your platform to communicate with the industry, use your Twitter profile like a CV. Cover it with your interests, post your work, follow Creative Directors and recruiters, partake in @oneminutebriefs, and hashtag strategically so the right people find it.

One minute briefs

And for god’s sake, Tweet at your favourite CD’s and be brave, ask them for a crit. The worst that can happen is they won’t reply. If they don’t, message them again with something different until they do.

Everyone’s making noise. Make yours ultrasonic.

May 23, 2016

Graduates Are So Last Season

We’ve seen a surge of agencies on the hunt for new talent, but they’re no longer hounding the halls of residence for fresh meat, no, they’ve set their sights elsewhere…

Take Grey for example having just opened a workspace for children as young as 4 to come and interact with a micro version of it’s agency — hopefully the Grey Bar isn’t included in this experience. Then on the other end of the spectrum Ogilvy & Mather are opening up their doors to retirees with The Pipe. Now, these aren’t the first ones to the party — check out initiatives from Girlhood, Future Academy and D&AD.

So, what’s the reason the industry is widening the net from early 20’s adgrad? They’re all simply after one thing: The D… That’s right people, we’re talking about diversity. Agencies are actively seeking people from different backgrounds with different experiences, attitudes and learnings to pool from to create better and more original work.

This is genuinely a good approach, everybody should be welcomed into the advertising world fairly, but the cynic in me wonders if these scheme go any further than the shiny Campaign headline. Only time will tell.

Is this something students and graduates should worry about? Absolutely not. None of these recruitment drives ban graduates from applying. If anything, it just means there are more programs to apply to (woohoo). It also might make placementing circles a little more interesting. It can get a little awkward bumping into the same team from Bucks, placement after placement after placement (again guys, I SWEAR we weren’t following you).

Whether you're a grad, none-grad, teen, OAP, a minority... or even an alien from another planet, just come armed with good ideas and an even better attitude…And for the love of god, please don’t come with the same press ad expressed in 3 'different' ways.

April 27, 2016 - Comments Off on New Blood Shift

Are you aged 18-26 bursting full of creativity, but don't have a degree?

D&AD have a super awesome new opportunity that might just be right up your street. They're launching a night school for 15 young things who aren't in the creative industries but should be! Do you blog, write funny tweets, doodle, code, or something else that's weird and wonderfully original? It won't interfere with your work, but it will get you geared up to get into the creative industries.

Know someone this is perfect for... TELL THEM.

Check out all the info here: //www.dandad.org/en/new-blood-shift/

Deadline to apply: June 1st.

NEW_BLOOD_SHIFT_its_nice_that

 

February 15, 2016 - Comments Off on To Uni or Not to Uni? That is the Question

The other week my girlfriend’s younger brother asked her and I for suggestions of which universities outside of London were good for studying graphic design.

There were some obvious options. But actually sitting there and thinking about it for a second, my overriding feeling was to say “don’t go”.

We as a YCC collective, support university education (if you choose to go). And we can see lots of plusses it can certainly bring. Especially if you go to a top university.

But having studied a university degree myself (in advertising and design), I’ve often felt the BA lot get a poorer deal, than say the BSc folk.

For a start, when I paid three grand a year, I felt I still got short changed. Yes facilities were open, but contact time with tutors and lecturers was still at specific times. (After all, they have other lessons and their own work to do.) The library offered me nothing more than what I could find online. The computers were no better than my personal one. And I still had to pay for printing and other materials. I mean, it’s not like I was using a state-of-the-art wind tunnel testing the aerodynamics of 3D printed carbon fibre monocoque structure. I had a pad, pen and Mac.

The three thousand pounds was for the ‘experience’. But not real world experience. The party all night, work all day one. An experience that would involve making friends for a lifetime and incurring a mountain of debt that’s still no smaller nearly 7 years later. It was a fun experience, I’d agree. But one that I’d do all over again for three times the price? I don’t think so.

home-office-569359_1920Why? Well. How many hours did you really sit in a design studio with proper one-on-one tuition from your tutor? How many real world meetings, talks, visits did you do? How opportunities did your university offer you that weren’t already out there?

You can still win a D&AD New Blood Yellow Pencil without being student. You can still get placements without a degree. You can still do agency visits without needing to be in a group of 30.

With a bit of get up and go. Some bright ones can do it themselves.

For £9k these days, you can buy a Mac, rent Adobe CC, sit in a coffee shop in a major city and teach yourself the art of design – with money to spare.

You could get industry feedback on your work and ideas, just by having a crit. You could do work experience or placements without worrying about course work. And you wouldn’t have to write a near useless 12,000 word dissertation that only two or three people may ever read.

I’ve taught myself to code, use InDesign and the rest has been gained through industry experience. So why couldn't a student study it themselves? Think of it a bit like the Open University, but without the piece of paper at the end.

I know it would be asking a lot of an 18 year old to make that call. But what if we (YCC) or others could help them along the way they could find a halfway house between being a student and an apprentice, wouldn't that be amazing?

So what I want to know is, is it doable? Have you done it? Or would you suggest your future self to forget uni and go it yourself? Let me know in the comments.

December 8, 2015

Meal Of Fortune | Episode One

So Meal Of Fortune like totally happened last week, and from the sounds of things they all had a great time!

For this first never seen before event we brought together the lovely Paul and Laila (senior creatives at Karmarma) with hungry* Jess and Alicia (interning at Iris). This lovely couple of couples got to dine at advertising hotspot, Caravan on Exmouth market, with many a small plate to bond over whilst awkwardly finger bumping.
*for work and a just little bit for the food.

Read more

November 19, 2015 - Comments Off on Girltastic | YCC X Creative Equals

We’ve made an observation. In universities, there are equal numbers of girls and boys who study advertising. However, by the time they get to signing their first perm contract, especially in creative, there are much higher numbers of boys than girls.

Something happens between leaving university and getting into the industry that makes girls quit or leave or change jobs.

We want to know what.

THUS, we will be launching a survey over the next few days to get to the bottom of it.

We will be partnering up with the wonderful Creative Equals to double team this problem and reach solutions based on what you guys need. If you lack female mentors, we’ll find you some. If you want to connect with more female peers, we’ll put on events. Whatever your answers reveal, we’ll do our best to make solutions that will make a difference to the problem.

We are seriously excited to be working with Creative Equals on this one because they are as hungry for answers as we are. This is a problem that contributes to the pitifully low number of female Creative Directors out there so we need to get our thinking caps on.

Watch this space, and in the mean time, check out: //creativeequals.org/.