All Posts in graduates

May 29, 2018 - Comments Off on Cream 2018 – Call for entries

Cream 2018 – Call for entries

After last year's hiatus, Cream is back! And it's getting an upgrade.

This year they're not only showcasing the best talent from universities, but they're also offering FIVE budding creatives who don't have a degree, the chance to get a massive leg-up. These five will be given an eight-week mentorship from top agencies before exhibiting their work along with the 15 at the Private View on Thursday 20 September.

Cream is run by The Talent Business, and this year it's in partnership with Havas London. If you're lucky enough to get chosen, you'll be esteemed company, as just some of alumni include the likes of Ben Middleton & Stuart Outhwaite (Creative Partners, Creature London), Chris Bovill & John Allison (Joint Heads of Firepit), Ana & Hermeti Balarin (Joint ECDs, Mother), Alice Tonge (Head of 4Creative), Aidan McClure & Laurent Simon (Joint ECDs, BBC Creative) we could go on...

So get polishing those folios ready for submission. Then apply for this great opportunity by clicking the relevant link below.

NON-GRAD APPLICATIONS
GRAD APPLICATIONS

And if you want any more info, head over to ttbcream.com,  follow @TTBCREAM, or drop the team an note on: cream@thetalentbusiness.com

March 16, 2018 - Comments Off on Because not everyone’s a Friends fan

Because not everyone’s a Friends fan

I grew up in a small Cornish market town.

At school the only subjects I enjoyed (and was any good at) were the creative ones.

Y’kno the subjects other kids did for ‘fun’ or to avoid written exams.

Well art was my thing.

And I had no idea what kind of job it would get me.

To be honest, I don’t think my school did either.

If anything, it seemed like creative jobs didn’t exist... unless you wanted to be an artist or the next Mrs Schooling (my art teacher) ...

...which I did not, (sorry Miss).

BUT

one day, whilst watching Friends.

Season 9, episode 11 to be exact – thanks google.

I was introduced to a world beyond artist, or art teacher.

Chandler Bing had given up his job in whatever he did (who knows) to give copywriting a go.

Cheese – it’s milk that you chew.

And

A grape, because who can get a watermelon in your mouth.

Became my first real-ish insight into the ad-world.

Yeah, I’d seen ads on TV but the idea of advertising being one of those real-life job things – well, this was a first.

A quick google of ‘advertising degree courses’ and fast forward 4 years I’m graduating with a 2:1 in Advertising and Brand Communication from UCA, Farnham.

Fast forward another 8 years and I’m now a copywriter at a global advertising agency.

BUT

I can’t help thinking what if 16 year-old-me hated Friends? – I mean, some people do...

...some very strange people

And what about those 16-year-olds now – they’re not watching Friends.

So how are they meant to find out about the creative industry?

Yeah, we’re spending a lot of time visiting universities, myself included.

We’re talking to students who have already decided advertising is for them – great.

But no one is talking to school kids.

The ones that have absolutely no idea what they want to do.

Who have no idea of the possibilities that exist within the creative industry.

And if they are, I can’t imagine they’re talking to people like 16-year-old-me 254 miles away from London, in a town where creativity is seen as a hobby, not a career.

There’s a lot of talk right now about diversity, and rightly so.

Our industry is still dominated by white, privileged males. Although, I must caveat my art director falls into that category, and he’s f**king brilliant, so this isn’t a man hating exercise at all.

But

How are we meant to create change if we’re still hiring from the same places.

And talking to the same people.

Even the universities we’re visiting are usually the same ones within an hour train journey outside of London.

Why aren’t we casting the net further?

We should be talking to other courses, not just advertising ones.

We should be visiting schools and colleges, and not just ones near our office.

We should be supporting initiatives like D&AD New Blood Shift, Jolt Academy, The Ideas Foundation, A New Direction, Rare London, Creative Equals and The Creative Circle Foundation.

This year we, the YCC, have made it our mission to step outside the bubble that is London and get on the road to speak to students across the country about how incredible the creative industry is, and the opportunities that exist within it.

So far, this year we’ve spoken at universities in Leeds, Lincoln, & Essex.

We’re starting up conversations with schools, colleges and more universities outside of London.

And I’ll be heading back to my old art college in Plymouth and my secondary school in Cornwall, in hope to inspire someone like 16-year-old-me.

Because not everyone’s a Friends fan.

 

 

 

 

 

 

March 15, 2018 - Comments Off on When it all gets a bit too much…

When it all gets a bit too much…

After having attended my fair share of industry talks, I must admit that I’ve become a bit cynical. Unfortunately, I’ve often found it to be the case that many speakers attend these events to be in the spotlight for the wrong reasons, using the stage for their own publicity. But the event I attended last night was different. It was genuine, and eye opening. The people on the panel were there because they wanted to help others. Which is the same reason why I’m writing this article.

Read more

November 29, 2017 - Comments Off on Creative Social Presents: F**k That’s Good

Creative Social Presents: F**k That’s Good

We sent @jensties down to last weeks last ever CS Presents, here's the DL! 

There’s plenty of crap out there. But there’s also plenty of creative goodness. And it’s the latter that is the focus of Creative Social’s ‘F**k That’s Good’ evening.

The premise is simple. Ask six people, who are already killing it in their respective fields, what blows their creative mind. And since it was Creative Social’s last CS Presents event, each speaker was asked to name their expected trend for 2018.

If you didn’t make the event - we got your back. Here’s a digest of what went down.

Read more

November 29, 2017 - Comments Off on Get Creative in Under 3 Minutes

Get Creative in Under 3 Minutes

Being creative doesn't mean spending hours agonising over a single idea. In fact quite the opposite. Forcing yourself to work under a timer can often achieve better results, much like working to a really tight deadline. Some of my finest design work has been created when it felt like it was physically impossible to achieve. The kind of hear-your-heartbeat-in-your-ears kind of stress.

Putting yourself under false deadlines will help push out different kinds of imagination and also improve your ability to get across a really good idea in a short amount of time. For instance for a pitch or if you really want to kick-ass at Pictionary.

Here's a list of ways to boost your flow of creativity and help improve your portfolio, just make sure you have a watch/timer handy and go for it.

Read more

September 12, 2017 - Comments Off on Creative Social – AI & The Next Generation of Creativity

Creative Social – AI & The Next Generation of Creativity

It's that time of the year again, summers over (sorry, but was it ever really here) and the shiny events of autumn can start filling up your calendar again.

The lovely bunch over a Creative Social have a goodie coming up to get in your diaries. And as they're so lovely they've given us 2 tickets to pass onto you guys. All we (YCC) ask is for a write-up and some twitter / insta action of course.

Read more

August 25, 2017 - Comments Off on #CopywritersUnite Manchester

#CopywritersUnite Manchester

Last week I popped by the Copywriters Unite meet up in Manchester. Hosted by the lovely Megan Wright, the evening saw a host of wordy creatives flock to Manchester bar Ply, for a good old beer and natter!

Read more

August 15, 2017 - Comments Off on Lessons in life and advertising

Lessons in life and advertising

It's not often you hear about the educators behind advertising graduates, but this is an occasion to shout about a very special one.

Read more

July 5, 2017 - Comments Off on ABC of Advertising Abbreviations: Part 1

ABC of Advertising Abbreviations: Part 1

There are numerous abbreviations the ad-world uses in day to day chit chatter. But what do they actually stand for again...? From ACD to Zip. We've got you covered! Part 1

Read more

June 28, 2017 - Comments Off on Moving Abroad – The States

Moving Abroad – The States

If I personally have learned one thing from my adventure abroad, it’s I had very little idea about what I was getting myself into moving abroad. Different cultures and accents asides, the important yet often dry legal side of those adventures have costed me more sleepless and tearful nights than I would want to admit.

Living in the U.S., I got the taste for how life in the “land of the free” could be like (Not entirely free since international students are not technically allowed to work at all or just limited to on campus work) and I wanted to stick around for a bit - not forever per se but just enough to have a couple years of experience and then move back to Europe.

Thinking of moving to the States? Here are some tips, I would have wished someone had told me:

Read more