November 19, 2015 - Comments Off on Girltastic | YCC X Creative Equals
We’ve made an observation. In universities, there are equal numbers of girls and boys who study advertising. However, by the time they get to signing their first perm contract, especially in creative, there are much higher numbers of boys than girls.
Something happens between leaving university and getting into the industry that makes girls quit or leave or change jobs.
We want to know what.
THUS, we will be launching a survey over the next few days to get to the bottom of it.
We will be partnering up with the wonderful Creative Equals to double team this problem and reach solutions based on what you guys need. If you lack female mentors, we’ll find you some. If you want to connect with more female peers, we’ll put on events. Whatever your answers reveal, we’ll do our best to make solutions that will make a difference to the problem.
We are seriously excited to be working with Creative Equals on this one because they are as hungry for answers as we are. This is a problem that contributes to the pitifully low number of female Creative Directors out there so we need to get our thinking caps on.
Watch this space, and in the mean time, check out: //creativeequals.org/.