As part of the Young Creative Council I’m incredibly lucky to work with, and meet some amazing young women. So, for International Women’s Day 2018 we’ve launched badass.gal a platform with the ambition to celebrate a different female rising star every day for a year. (and beyond, I hope)
In a world where only 11% of creative directors are female, what chance do young female creatives have?
As a regular visitor to colleges and universities I see lecture theatres, classrooms and studios full of talented, ambitious young females (and more often than not, it’s the males that are the minority) yet when it comes to the industry the numbers just don’t add up. Something isn’t quite right here.
The dropout rate for young females in the creative industries is frightening. With a lack of role models, mentoring and funding it’s no surprise young women are turning their back on ad land.
Badass.gal is part of our plan to change the stats.
We’ve created a platform for student, intern and junior creatives to be recognised for the awesome job they’re already doing...with the ambition that, by International Women’s Day 2019 we’ll have 365 incredible women who are STILL in the industry and are smashing it.
Here's a sneak peak at some of the Badass Gals we have coming in the next few days...
#1 Pip & Lib
A Welsh-Scandi furniture designer, and one of London's Young Poets. Pip and Lib are a creative team at Anomaly and co-founders of Phlegm Collective. The pair are on a mission to destroy society's unrealistic idea of 'perfection' and are already making waves, after their work was picked up by The Metro and Huffington Post.
#2 Robyn Frost
Winning a yellow pencil at the D&AD New Blood Awards for her work on The British Army, and being one of the 2017 Creative Conscience finalists Robyn has already taken the industry by storm. But it's not just her work that we think makes her a Badass Gal. Robyn has written articles for both Campaign and D&AD, as well as speaking at events like Glug and Silicon Beach.
#3 Shanice Mears
From intern at an agency to co-founder of an agency. Shanice is co-founder and chief talent scout of The Elephant Room, a new breed of agency who are committed to changing advertising. Shanice is living proof that titles, levels and experience mean nothing. It's your ambition, determination and passion that will create the change you want to see.