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September 23, 2016

#CSPresents Agency 20/20

The YCC sent Fernanda Gasparin and Alejo Sassano (Creative team @ TJX Europe.) to the latest #CSPresents event, here's what they had to say!

We went to the ‘Agency 2020’ talks hosted at DigitasLBi thinking about the distant future. And then we realised… 2020 is only 4 years away! We were interested in knowing what the actual and future scenarios were for the agencies, and also excited to see all the speakers:

Ed Warren, Creative Partner, Creature. @creature_ed

Shanice Mears, Culture Executive, Iris Worldwide. @shannieloves

Brian Cooper, CCO, Oliver Group, ECD, Dare. @_briancooper

Liz Jones, CEO, B2B Dentsu Aegis Network and Exec Sponsor of Diversity & Inclusion.

Sam Conniff, Joint CEO, Co-Founder and Chief Purpose Officer, Livity. @samconniff

Ed opened the event talking about what will change. He did it by mentioning 5 assumptions that will die by 2020. They were: 1- Advertising agencies only make ads, 2- We’re in the business of selling time, 3- Our job is to write the work, 4- The creative team is two people with a book of ideas, and 5- Media and creative are separate businesses.

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Then it was Shanice’s turn. Her talk was from the perspective of someone who is now part of the change. She defined herself as a new type of employee as she has a ‘new’ kind of role, one you don’t find in traditional agencies. Her views about 2020 was that some brands are already preparing for the future, adapting to the DIY culture and starting to give some space to the non-mainstream scenario. She also commented on how she sees work will be in the future: refreshed teams, younger workers, hierarchies will dissolved and work culture will tilt towards the employee.

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Brian then continued the talk with an interesting insight. He compared agencies to Marshal Haig, an army officer who didn’t want to adapt and attempted to fight WWII with WWI ways, ignoring the technological advances that occurred during 20-something years. He then added what were the factors that are putting this changes in motion: speed of business, economics (being faster and cheaper), and ad literacy (now clients can come up with ideas too).

liz

Liz then shared her thoughts on how to be the change. She introduced the new Dentsu Aegis Agency: fortysix. It was born out of 3 needs: to win in a changing digital economy, to be a force for good and to be a Jedi (all Jedis look different but are after the same goals while enemies all look the same).

Sam then concluded the talks by creating a conversation around how agencies and brands need to be reactive and how they need to write the future (through an interesting comparison with pirates). He also shared the challenges that agencies are facing, but then added that there are a lot of interesting changes that will happen: business models, customers, talent, leaders and markets are changing.

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The event was finished with a brief Q&A. We left the talks with a lot to think about, and excitement for what will come (by 2020). We also would like to chip in the conversation about the different topics that were discussed. As we said before, 2020 looks like the distant future, but it’s only 4 years away. Will already established agencies be able to change in such a short amount of time? How did they manage to change before? How can we -as ad people- contribute to end the assumptions that the ad world carry nowadays? It is our job to assume responsibilities and be active.

Because as we already know, the world keeps spinning. And changing.

Fernanda Gasparin and Alejo Sassano. Creative team @ TJX Europe.

www.aleandfer.com

September 21, 2016

Ad-ventures Abroad | Copenhagen & NYC

I watched a man die on the streets of New York City. He was out jogging ahead of me in the bright summer sunshine of midtown Manhattan, when suddenly and without warning he fell over, quite plainly dead. If you’ve ever seen a real corpse before – as opposed to one on television – quite a few differences are immediately apparent. For starters, the skin takes on a waxy inhuman sheen, gauntly stretched across the skull. There’s a noticeable lack of inner fire, as if the embers of the human spirit have been perceivably extinguished to leave nothing but an uncanny husk. It’s like watching an early CGI movie; something is disturbingly wrong and you want to look away.

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June 23, 2016

Cannt Be Replaced | Day 3

Here's the wrap up from day 3!

Tom & James – Wunderman

Day 2 + 3 (because we were naughty yesterday and didn’t submit an entry): We had a hectic day. Presented initial ideas at our first ‘creative review’ and ended up having to ditch most of them. We consoled ourselves with falafel over lunch. Spent the rest of the day reworking the others – then it was off to the Cannt Be Replaced Speed Crit…

Today has been a little calmer. Developing the chosen ideas from yesterday further and getting stuck into a portfolio crit with one of the CDs. So far so good!

Max - CHI & Partners

After half the day working at (what at least already feels like) my desk I got the chance to join Will, a copywriter at CHI, doing some life writing for the Euros at a clients office. That basically meant sitting on the 12th floor next the the thames, watching the games and coming up with hilarious stupid puns. Iceland made my day.

Sylvs & Aims @sylvsaims - GREY

We started day 3 with a brilliant briefing from the lovely Vicki Maguire and the McVities team which was made even better by the constant supply of products (you really can't beat a chocolate digestive.) After demolishing nearly an entire packet of biscuits, we felt substantiously queasy and took advantage of the sugar high to quickly rattle off some ideas. After lunch we went through our concepts for HSBC which seemed to go down well and we ended the day on a high that wasn't brought on by sugar!

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Ed @BBGoodger - Analogfolk

Another great day at AnalogFolk. We had Eddie the filmmaker in today to record me answering a few questions for the YCC Cannt be replaced video. A couple of the questions I answered were what I thought the next big thing was going to be? And what sort of advertising I wanted to make in my career? I’m looking forward to the final edit of the video. I somehow don’t quite think I’m going to be making it onto the big screen though.

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Matthew & Penny @hellomattdunn @pennylam65 - Karmarama

Today was an eventful day. Dickie came back to us with feedback on the work we did yesterday. It seems we impressed! Put straight onto a new brief for a digital bank. Half way through the briefing we all noticed an electrical burning smell. Seconds later we're all evcauated outside. Nothing like a bit a drama!

Charlie & Emily @Em_pemm @CharlieRaymont - GREY

Day 3: Today we where lucky enough to be briefed on McVities, and of course along with this we had the responsibly of sampling some of the products, and by some, we mean a lot so there goes our summer bods. As well as this to finish the day we had a great, insightful feedback meeting with the HSBC team.

June 22, 2016

Cannt Be Replaced | Day 2

Sarah & Jules @theafghanhound1 – GREY

Today we met Vicki Maguire, fresh off the plane from Cannes, who revealed she will be giving us a brief involving coffee tomorrow morning...intriguing. Inbetween that we had a creative wander down Leather Lane and got a meaty HSBC brief. A Tuesday has never gone so fast.

Max - CHI & Partners

Arrived pretty early and surprisingly dry this time. A massive super bowl brief came in today and I can't wait to get my teeth into it! After a huge vietnamese lunch I had to do the little interview for the roundup video. surviving the first nervous minutes it ended up being really fun. On my way back I almost casually ran into the partners office but luckily was safed before I actually got in.

Matthew & Penny @hellomattdunn @pennylam65 - Karmarama

Today we were trusted to our own devices. Feedback from yesterdays work proved fruitful and was told to develop some gems. Working closely with Richard the CD is extremely rewarding. Highlight of the day was afternoon tea!! Victoria sponge cake and Lemon drizzle was on the menu today. Looking forward to tomorrow, we have a new brief coming in!

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Ed @BBGoodger - Analogfolk

A better morning than yesterday, as there was no rain, no confusion with the buses, and I had the pleasure of meeting one of AnalogFolk’s friendly K9s. The weather was so much better today! So we took the opportunity to have some lunch in the park, where I met some of the other designers from the agency. I also had my first review going over some of the initial ideas I had come up with yesterday and earlier this morning. Now it’s time to begin to develop some of them, and see where they go tomorrow.

Sylvs & Aims @sylvsaims - GREY

Day 2 consisted of warmer weather and enough risky agency Christmas card ideas to offend any good Catholic Grandmother. We had a break from the tinsel and candy canes and enjoyed a food market lunch in the park with the other teams Emily and Charlie, and Sarah and Jules. After getting back we got a great brief from HSBC and emails for 3 briefings tomorrow so now looking forward to a busy day Wednesday. The day was pretty relaxed compared to our evening. We attended the Cannt be replaced book crit night just around the corner. 8 crits in 24 minutes was intense but fun and we made some connections we hope to keep! So thanks YCC and Cannt be Replaced for another great day!

Charlie & Emily @Em_pemm @CharlieRaymont - GREY

Day 2: Today we carried on working with our christmas brief for half the day. After we explored the heavenly food market at lunch we then given a live HSBC brief to work on. We spent the rest of the day racking our brains to come up with some (hopefully) worthy ideas.

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June 1, 2016

YCC X Laurence King | Long Story Short

Last week, we teamed up with the publishers Laurence King to cut a Long Story Short and give you the career advice you can't google. We lined up some amazing speakers for you with Catharine Slade-Brooking (Senior Lecturer at University for the Creative Arts), Gem Barton (Designer, curator, lecturer) and John Ingledew (Senior Lecturer at Central Saint Martins College of Art and Design), who all published books about the creative industry.

First up was Catharine Slade-Brooking author of ‘Creating a Brand Identity: A Guide for Designers’. She provided a thorough walkthrough of the key tasks for a successful brand identity in eight logical chapters: branding basics, brand anatomy, brand strategy, the design process, research, analysis, concept development and delivering the final design.

Catharine explained how to master the challenge of what we all found ourselves struggling with in the beginning of our careers: creating our own brand. Her book is a practical yet comprehensive guideline to this multi-staged process and definitely an essential for anyone with an interest in branding.

Catharine Slade-Brooking

After we covered the basics on how to create our own brand, we moved on to finding a job with our second speaker Gem Barton, who published ‘Don’t Get a Job … Make a Job’ earlier this year.

Gem describes her own journey getting out of uni and finding the days of trading in your degree for an amazing safe job offer are gone. She reminds us that the prospect of “getting a job” isn’t just that easy as said and we all know it can be a steep hill sometimes. Gem encourages us to break through the noise — knowing what we want from our career and being able to adapt our strategy to suit is key and vital in this process. One suggestion was to write a few fake CVs for versions of your future selves - print them out and you’ll gain a deep sense of clarity about what you want to do and do not care to do.

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’Don’t Get a Job… Make a Job’ reveals the strategies and tells the stories of dozens of artists from Assemble to Mega to Fabrice Le Nezet and how they chose to make it in this new, crazy, competitive market.

The major takeout from Gem was: Don’t wait for things to happen: nail that personal propaganda, hit up every agency in town, go guerrilla, do stunts, bend the rules, and get yourself out there!

After a quick break, John Ingledew paced back and forth through the room, embracing a core aspect of his book ‘How to Have Great Ideas: A Guide to Creative Thinking’:

Creativity = Play – and don’t play safe (like standing in front of the presentation).

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John Ingledew's 20 years experience in design, creative thinking and photography gives him deep knowledge of ideas, how to set your mind up and how to get those big ideas on demand without having to prepare at all. He explains that improvisation and ingenuity are the key to a creative outlook, while showing pictures from impromptu door stoppers (think everything from plastic cups to chairs) to cut bottles which protect cables from weather in the Ukraine. He is fascinated and inspired by those ideas and his fascination is contagious.

The book itself is packed with practical projects to initiate inventive thinking. We experienced that first hand when he made us create the word IDEA out of paper in 60 seconds, make that paper-word stand (also in 60 seconds), make sounds with paper and then make a hat.

Overall the night was interesting and super helpful for who was still wondering how to kick-start your creative career.

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Didn’t get your hands on the books? Laurence King Publishing are giving away copies of the latest books from Gem Barton, John Ingledew and Catharine Slade-Brooking. To be in with a chance to win, e-mail press@laurenceking.com with the name of the book you want to win.* The three winners will be picked randomly and notified by email before 30th June 2016.

*Please note that by entering this giveaway you are consenting for your email address to be added to the Laurence King newsletter subscriber list. Please unsubscribe if you do not wish to receive the newsletter.

 

Photography by Andy Peel

May 10, 2016

YCC X Iris presents | The Adventurers

So you’re looking for a job in advertising...but what about an adventure in advertising?

We know how it is…graduations looming and you’re looking at getting those dates in the diary for placements, or perhaps you’re planning an adventure this summer? Well the guys over at iris are offering you both – their new placement scheme The Adventurers, part of iris Potential is about to launch and they’re looking for creative geniuses to join them and start their adventure in advertising.

So we’ve teamed up with iris for a book night on the 25th of May – where you’ll get face time with some of the best creatives in the building. Giving you the chance to show off your best work, ask questions and get some great advice –not forgetting there will be free booze! And by the end of the night maybe you’ll have even bagged yourselves a placement.

Interested? Book your tickets and join us from 7pm where you’ll get 3 x 15 minute crits with at least 1 CD/ECD, 1 MW/Senior team and one other creative. Creative teams and solos welcome.

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February 16, 2016 - Comments Off on The Kennedys 2016

Are you a creative person that dreams of doing, making, being and seeing more of what the world has to offer? Well. Wieden + Kennedy Amsterdam have just launched The Kennedys.

Now in its sixth year, The Kennedys are a small group of young creatives selected to take part in Wieden+Kennedy’s creative accelerator programme. They can come from any creative discipline to live together for a period of 7 months, while learning to concept, develop and produce real work for real clients. After crushing it for five years in Amsterdam,we’re spreading our wings and opening in London as well.

The Amsterdam team are mentored by long time W+K Creative Director Alvaro Sotomayor and producer Judd Caraway, while the London team will be announced soon.

WK eyeThey're looking for writers, photographers, directors, artists, designers, filmmakers, animators, tech developers, game designers, doers, makers, thinkers, schemers and plotters with a personal voice and a unique creative vision whom have the ability to speak decent English.

They're currently accepting applications until March 15, 2016 to start June 1, 2016, so get filling in their weird and wonderful application form now.

[button link="www.thekennedys.nl" size="large" target="_blank"]APPLY NOW[/button]

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January 26, 2016 - Comments Off on YCC X Creative Equals | Free IPA Course

OK, so we'll admit we haven't shared the results of the YCC x Creative Equals survey with you just yet... But the insights have been really interesting and we've been busy working behind the scene's to see what opportunities we can offer you young female creatives. Before we get to the in-depth results we have our first great partnership and training to announce...

BEHOLD! With thanks to Creative Equals and Major Players, we bring you one sponsored place on the very prestigious IPA Foundation Certificate course. You guys told us money was an issue preventing you getting through your placements but now we can offer you a FREE spot to get an AMAZING qualification that should speed those placement months right along so you can get into the industry quicker. These courses are usually only open to IPA members but not only have they opened them up for one of you lucky girls, it also usually costs £225(+VAT) which Major Players will kindly cover.

Be quick, the deadline is 6pm TOMORROW! Yes, Wednesday 27th January at 6pm. If you’re chosen you’d have to complete 35 hours of e-learning ready for your exams on 22nd Feb.

All you need to do is send us a link to your portfolio and 100 words in an email to scarlett@youngcreativecouncil.com saying why you should get the spot. You just need to be a young female creative, with some existing placement experience.

December 8, 2015

Meal Of Fortune | Episode One

So Meal Of Fortune like totally happened last week, and from the sounds of things they all had a great time!

For this first never seen before event we brought together the lovely Paul and Laila (senior creatives at Karmarma) with hungry* Jess and Alicia (interning at Iris). This lovely couple of couples got to dine at advertising hotspot, Caravan on Exmouth market, with many a small plate to bond over whilst awkwardly finger bumping.
*for work and a just little bit for the food.

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