After having attended my fair share of industry talks, I must admit that I’ve become a bit cynical. Unfortunately, I’ve often found it to be the case that many speakers attend these events to be in the spotlight for the wrong reasons, using the stage for their own publicity. But the event I attended last night was different. It was genuine, and eye opening. The people on the panel were there because they wanted to help others. Which is the same reason why I’m writing this article.
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November 29, 2017 - Comments Off on Creative Social Presents: F**k That’s Good
We sent @jensties down to last weeks last ever CS Presents, here's the DL!
There’s plenty of crap out there. But there’s also plenty of creative goodness. And it’s the latter that is the focus of Creative Social’s ‘F**k That’s Good’ evening.
The premise is simple. Ask six people, who are already killing it in their respective fields, what blows their creative mind. And since it was Creative Social’s last CS Presents event, each speaker was asked to name their expected trend for 2018.
If you didn’t make the event - we got your back. Here’s a digest of what went down.
Being creative doesn't mean spending hours agonising over a single idea. In fact quite the opposite. Forcing yourself to work under a timer can often achieve better results, much like working to a really tight deadline. Some of my finest design work has been created when it felt like it was physically impossible to achieve. The kind of hear-your-heartbeat-in-your-ears kind of stress.
Putting yourself under false deadlines will help push out different kinds of imagination and also improve your ability to get across a really good idea in a short amount of time. For instance for a pitch or if you really want to kick-ass at Pictionary.
Here's a list of ways to boost your flow of creativity and help improve your portfolio, just make sure you have a watch/timer handy and go for it.
October 6, 2017 - Comments Off on Creative Social, AI & The Future Of Creativity.
Creative Social’s Production Social event, AI & The Future of Creativity, hosted in the very shiny and very spacious Twitter buildings, featured six diverse talks that, albeit concerning completely different uses of AI, seemed to thematically be about ridding us of the ideas that (a) the future success of AI will mean we’re all out of a job and (b) that computers don’t have the potential to be creative.
June 27, 2017 - Comments Off on Manchester’s School Of Thought is back
So the return of Manchester’s mini ad school is upon us, and this time they’ve got two programmes. Their course for students and grads is taking applications as we speak, and it's on closing this Friday, so you better get cracking.
Published by: Holly in Events, Live Briefs
Tags: art director, cannes, cannes advertising festival, cannes lions, cannes you kick it, cannt, cannt be replaced, competition, copywriter, creative, creative team, creativity, education, graduate, opportunity, placement, students, ycc, young creative council
This picture was a gift from my career changing placement.
The only time I've ever worked as part of a team was at university. I was an art director and did the pictures and my copywriter, Ross did the words. While this was a great creative team we split in 2011, graduated and went on our separate paths. (Embarrassing shots attached!)
This story ends on a Chinese woman’s mantlepiece. It begins in John Hegarty’s office. As months go, August 2014 was a pretty bitching month. After a 10 month placement, Callum and I were given permanent jobs at BBH London. Two weeks later, they shipped us to the China office for a big pitch.
It’s 1pm just outside of Minsk, Belarus. Its lunchtime and we’ve got Baloney and Potato soup, served kindly by the Babushka, who doesn't speak a word of English. We’re shooting in a plane hanger for our first TV ad for velcom, a Belarusian telecommunications company. Me and my copywriting partner have taken the train from Vilnius to Minsk to work on a campaign during our second month of a 1 year stint at DDB Vilnius, in Lithuania. Don’t worry, I’ve googled it so you don’t have to:
I sat in one of the Miami Ad School NY's classrooms overlooking Brooklyn Bridge when I received an email from AKQA London inviting me to join them for a 3 month internship. I jumped up and called my family in Germany, making stupid remarks like “London calling!” - I couldn’t hold my excitement. I should have known back then that it wouldn’t be the last time I’d say those words. Surely enough, one month later (2014) I moved to London and fled the big apple just before a huge snow storm hit the East Coast.