The brief is come up with solutions that connect refugees, this could be connecting them in camps, into where they arrive or to their families back home. The brief is open to you solutions whether they're product, advertising, a platform, anything! The only must is that they're feasible to produce, there's no big budget here. Think grassroots, partnerships things you might be able to do yourself with a bit of backing.
It was 2011, and the second year of our Advertising & Brand Communication course at the University for Creative Arts (UCA), Farnham. Our lecturer had encouraged everyone to do work experience and gave us a six week window in which to find somewhere willing to take a punt on us.
It was 3 days before my final hand in at university when I got a phone call from a random +65 number (that turned out to be the ECD) telling me that myself and my creative partner had been offered a place each on the BBH intern program in Singapore. Amongst the squealing and extreme happiness we managed to say yes.
I watched a man die on the streets of New York City. He was out jogging ahead of me in the bright summer sunshine of midtown Manhattan, when suddenly and without warning he fell over, quite plainly dead. If you’ve ever seen a real corpse before – as opposed to one on television – quite a few differences are immediately apparent. For starters, the skin takes on a waxy inhuman sheen, gauntly stretched across the skull. There’s a noticeable lack of inner fire, as if the embers of the human spirit have been perceivably extinguished to leave nothing but an uncanny husk. It’s like watching an early CGI movie; something is disturbingly wrong and you want to look away.
So that thing you now all know and love Meal Of Fortune happened again. And on a Friday night, super COOL. This time we sent out Rob and Sam from Grey with a rather lovely placement duo called Alex and Emily.
I'll let them do the talking... but all in all it looked, well sounded, like a ruddy fun night down at All Star Lanes in Holborn.