All Posts in ycc

May 1, 2017

Playlist : May 2017

Throw on some headphones, or sync up to the office speaker system and treat your colleagues to some sounds for May. This playlist evolves and grows during the course of the month and is created and curated by Ben Yabsley in NYC.

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April 27, 2017

CS Presents : How To Be Brave

It’s not very often you see a line-up for a talk and go FUCK - I HAVE TO BE THERE. But with this one that’s exactly how you immediately have to feel, unless you’re in the dark ages and don’t know who they are. Creative Social have seriously smashed it with the stellar selection of creative geniuses for you to be a super soaker sponge to learn from for the night.

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April 21, 2017

Home Schoolin’

This is probably my favourite part of the series. It’s about getting creative brain power in exchange for not much effort. Physical effort that is, you will need to think, but the fact you’re wandering through the YCC means you probably love this shit anyway, so it shouldn’t feel like too hard work. Get savvy from the comfort of your own bed. And just FYI, when I say creative I don’t just mean copywriters and art directors, I literally mean anyone who focusses on thinking differently, or uses art to solve problems, it could be anyone you admire.

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April 19, 2017

Lecture In Progress

Question. Have you signed up yet? Because if you haven’t you seriously should. The lovely bunch over at It’s Nice That have launched a platform to fill you with BRAINSPIRATION. Finally, a site you can learn from that doesn’t look like it’s fresh out of the medieval windows 95 era. Check it all out.

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April 1, 2017

Playlist : April 2017

Throw on some headphones, or sync up to the office speaker system and treat your colleagues to some sounds for April.This playlist evolves and grows during the course of the month and is created and curated by Ben Yabsley in NYC.

Read more

March 24, 2017

Pick The Right Placements

This picture was a gift from my career changing placement.

The only time I've ever worked as part of a team was at university. I was an art director and did the pictures and my copywriter, Ross did the words. While this was a great creative team we split in 2011, graduated and went on our separate paths. (Embarrassing shots attached!)

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March 22, 2017

#BigBookCrit Top Tips

Last night I was a critter at the DMA / IDMGraeme Robertson Trust Big Book Crit in London. There are a few more happening in Manchester, Norwich, Edinburgh and Bristol TOMORROW. So if you’re reading this and haven’t registered, head here.

We had 15 minute crits with student/grad teams – which isn’t a lot for someone like me who waffles on – but it did throw up a few thoughts that I thought might be good if you attend something similar in the future. *Cough* a bit like our R/GA Speed Dating in a couple of weeks.

Here are a few ideas to get the most out of your quick-fire crits.

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March 21, 2017

Hot Northern Agencies

Whilst everyone’s banging on about the London ad scene, there’s a heap of top work being made outside the capital that doesn’t get shouted about enough. We already know London kills it! But some absolute shit hot brands owe their advertising success to, yep, agencies up north. If you don’t believe me check out Prolific North's Top 50 Agencies of 2016.

Here’s some examples you’ll probably recognise…

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March 16, 2017

Forward Feminism : Why Mentorship Is Important For Women

Last week we celebrated International Women’s Day (if you haven’t seen the 30 amazing pieces of advice from some of the industries finest, go and read them here).

For the occasion, AnalogFolk asked three inspirational women to share their thoughts and experiences about mentoring and their career paths, and how being a mentor or mentee has helped them achieve success in the creative industry. Most importantly, with the world being essentially half male and female, why is there a real problem with a lack of female leadership? It all starts with mentoring...

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Published by: Eva in Opinion
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