All Posts in ycc

July 21, 2017

The Art in Storytelling

We all love to tell a story, We all love to hear a story – and hey, we’re in the business of storytelling (who isn’t these days?). But since ‘the story’ has superseded ‘the big idea’ and ‘the journey’ how do we tell the difference between a good story and a bad story and more importantly how do we sell it?

Well fortunately for us, last night we trekked on down to the SheSays event ‘Finding Great Stories’ at Barker on Wall Street, New York. I guess you could say this is a story, to explain that story, about how to sell the best story.

Are you sitting comfortably?

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July 5, 2017

ABC of Advertising Abbreviations: Part 1

There are numerous abbreviations the ad-world uses in day to day chit chatter. But what do they actually stand for again...? From ACD to Zip. We've got you covered! Part 1

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June 28, 2017

Moving Abroad – The States

If I personally have learned one thing from my adventure abroad, it’s I had very little idea about what I was getting myself into moving abroad. Different cultures and accents asides, the important yet often dry legal side of those adventures have costed me more sleepless and tearful nights than I would want to admit.

Living in the U.S., I got the taste for how life in the “land of the free” could be like (Not entirely free since international students are not technically allowed to work at all or just limited to on campus work) and I wanted to stick around for a bit - not forever per se but just enough to have a couple years of experience and then move back to Europe.

Thinking of moving to the States? Here are some tips, I would have wished someone had told me:

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May 1, 2017

Playlist : May 2017

Throw on some headphones, or sync up to the office speaker system and treat your colleagues to some sounds for May. This playlist evolves and grows during the course of the month and is created and curated by Ben Yabsley in NYC.

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April 27, 2017

CS Presents : How To Be Brave

It’s not very often you see a line-up for a talk and go FUCK - I HAVE TO BE THERE. But with this one that’s exactly how you immediately have to feel, unless you’re in the dark ages and don’t know who they are. Creative Social have seriously smashed it with the stellar selection of creative geniuses for you to be a super soaker sponge to learn from for the night.

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April 21, 2017

Home Schoolin’

This is probably my favourite part of the series. It’s about getting creative brain power in exchange for not much effort. Physical effort that is, you will need to think, but the fact you’re wandering through the YCC means you probably love this shit anyway, so it shouldn’t feel like too hard work. Get savvy from the comfort of your own bed. And just FYI, when I say creative I don’t just mean copywriters and art directors, I literally mean anyone who focusses on thinking differently, or uses art to solve problems, it could be anyone you admire.

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April 19, 2017

Lecture In Progress

Question. Have you signed up yet? Because if you haven’t you seriously should. The lovely bunch over at It’s Nice That have launched a platform to fill you with BRAINSPIRATION. Finally, a site you can learn from that doesn’t look like it’s fresh out of the medieval windows 95 era. Check it all out.

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