May 3, 2013 - No Comments!

Japan is a country that fascinates us all and leads the way in technology, not forgetting a bunch of other things. This week’s score is brought to you by a pair of super talented designers who most definitely think less is more. So on that note here is YOY.

YCC : Firstly for those that don’t know, can you tell us about yourselves?

YOY : YOY is a Tokyo based design studio composed of Naoki Ono, a spatial designer, and Yuki Yamamoto, a product designer. We started in 2011 and our theme of design is to create new stories between space and objects. We design for people in general, from kids to elders of all over the world.

YCC : What attracted you to the design industry, products in particular?

YOY : As we have always loved making something since we were kids, naturally we started to think to study and to practice design at university. Naoki graduated in architectural design at Kyoto institute of technology and Yuki graduated in industrial design at Kanazawa College of art. After we met, we talked a lot about architectural design and industrial design. Those two categories are similar but there are a lot of different points of view between them. We found it very interesting.

YCC : What has been your favourite project to work on?

YOY : PEEL is the first project we made. It is a wall light that looks as if a corner of a wall were peeling and light was leaking from. I think it represents our theme of design most. It’s something between Space and objects.

YCC : What piece of advice would you give to young creative’s right now?

YOY : Talking a lot with your friends about design is very important to find your way of design.

YCC : What designers interest you at the moment and where do you find inspiration?

YOY : Designers: OMA, SANAA (below), HdM, Isamu Noguchi, Sori Yanagi. Inspiration often comes from a place where I am at that moment, one project flows into the next.

YCC : Can you tell us anything about projects you are working on at the moment?

YOY : Now we mainly work on the projects we have already shown at Salone Satellite this year to make them in mass production with some producers.

YCC : A lot of your work centre’s on simplicity, what do you love about simplicity in design?

YOY : We love new ideas that no one has ever seen. To realise these kinds of ideas we think simplicity is very important to make the ideas strong. It’s all about the details. We always take details very importantly to make the idea live in a simple way and achieve a simple look.

YCC : What is the soundtrack to your studio?

YOY : I often listen to Penguin Cafe Orchestra.

YCC : What do you do in your free time to boost your creativity?

YOY : Watch films, read novels and comics, I like doing things that make me full of imagination.

Animation : Kaiba, Bakemonogatari

Film : Ookami Kodomo No Ame To Yuki, Kuuki Ningyo

Comics : Jojo Rion, Mushi-shi

Novels : Buranko Nori, Puranetariumu no futago

YCC : Would you recommend Japan as a place to come and work for young creatives globally right now?

YOY : That is a difficult question because we don’t have any Japanese clients; we work only abroad for the moment. But there are a lot of interesting designers and architects in Japan and it would be good to have an experience in their studio.

YCC : To wrap up, if I’m heading out to Japan what is the one thing I have to do?

YOY : To visit both old cities like Kyoto and new cities like Tokyo.

That's it folks. Hopefully you’ve found some new inspiration, embraced simplicity and visually treated your eyeballs. If you’re looking for a new venture in design and the like there’s plenty to get your teeth into across a few Oceans. Check out YOY at their site. Enjoy the bank holiday people!

Published by: admin in The Score

Leave a Reply