What should I be earning?

When you’re starting out in the industry it’s very hard to work out your ‘worth’, but thankfully there are lots of salary guides to work from. For our list below, we’ve cross-referenced Nikky Lyle’s Fool-proof Guide to Rates and Salaries, Major Players’ 2019 Salary Survey, as well as this super handy Google Sheet that allows people to anonymously tell everyone how much they earn and which agencies pay what.

As a word of caution, a ‘junior’ role is often lumped together with ‘graduates’, so some of the salaries on the table have a wider salary range. Other junior roles will ask for 1/2 or even 3 years’ experience and so that higher end will reflect that. These salaries are also skewed towards London, so you might find smaller regional roles will pay £1-3k less per year.

As part of our commitment to support young talent in the industry, we run the Placement Poverty Pledge. It’s an initiative where agencies sign up to pay interns the UK Living Wage or the London Living Wage (depending on their office location), so if you get a placement with any of these agencies, you can expect at least that (approx 21k pa).

RoleUK Salary Range (£) Average (£)
Junior Designer (Creative/Design)20 – 30k25k
Junior Designer (Branding/Design)20 – 28k24k
Junior Visualiser18 – 25k22k
Junior Digital Designer20 – 30k25k
Junior UX Designer25 – 35k30k
Junior Motion Designer25 – 32k27k
Junior Artworker18 – 23k20k
Junior Copywriter (Creative/Design)20 – 30k25k
Junior Copywriter (Social/Content)25 – 30k27k
Junior Art Director20 – 30k25k
Placement Creative Team18 – 22k21k
Junior Creative Team20 – 30k25k
Junior Front-end Developer22 – 28k25k
Junior Project Manager/Producer20 – 30k25k
Graduate Account Executive18 – 21k20k
Account Executive20 – 26k 23k
Marketing Assistant20 – 26k23k
RoleFreelance Rate Per DayAverage
Junior Designer (Creative/Design)£120 – 200£150
Junior Designer (Branding/Design)£150 – 200£175
Junior Visualiser£150 – 200£175
Junior Digital Designer£180 – 240£200
Junior UI Designer£230 – 280£250
Junior UX Designer£230 – 280£250
Junior Motion Designer£180 – 230£200
Junior Artworker£120 – 160£135
Junior Copywriter (Creative/Design)£100 – 300£200
Junior Copywriter (Social/Content)£150 – 200£175
Junior Art Director£100 – 300£200
Placement Creative Team£80 – 120£100
Junior Creative Team£100 – 300£200
Junior Front-end Developer£225 – 275£250
Junior Project Manager/Producer£150 – 200 £180
Graduate Account Executive£100 – 140£120
Account Executive£120 – 150£140
Marketing Assistant£80 – 120£100


We Are Social want to help emerging talent get their foot in the door. Want in? Simply send us three images that show off your creativity most and you could get £100 from them.


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After last year’s 18 lockdown Zoom sessions, we’re back for more! Looking for agency feedback on your portfolio? Well, every Tuesday from 6-7:15pm we’ll organise 2 x 30 minute book crits with industry folk for as many people as we


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