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March 8, 2018 - Comments Off on Badass.gal

Badass.gal

As part of the Young Creative Council I’m incredibly lucky to work with, and meet some amazing young women. So, for International Women’s Day 2018 we’ve launched badass.gal a platform with the ambition to celebrate a different female rising star every day for a year. (and beyond, I hope)

In a world where only 11% of creative directors are female, what chance do young female creatives have?

As a regular visitor to colleges and universities I see lecture theatres, classrooms and studios full of talented, ambitious young females (and more often than not, it’s the males that are the minority) yet when it comes to the industry the numbers just don’t add up. Something isn’t quite right here.

The dropout rate for young females in the creative industries is frightening. With a lack of role models, mentoring and funding it’s no surprise young women are turning their back on ad land.

Badass.gal is part of our plan to change the stats.

We’ve created a platform for student, intern and junior creatives to be recognised for the awesome job they’re already doing...with the ambition that, by International Women’s Day 2019 we’ll have 365 incredible women who are STILL in the industry and are smashing it.

Help us change the stats by nominating a #BadassGal you know, and sharing badass.gal with your networks.

Here's a sneak peak at some of the Badass Gals we have coming in the next few days...

 

#1 Pip & Lib 
A Welsh-Scandi furniture designer, and one of London's Young Poets. Pip and Lib are a creative team at Anomaly and co-founders of Phlegm Collective. The pair are on a mission to destroy society's unrealistic idea of 'perfection' and are already making waves, after their work was picked up by The Metro and Huffington Post. 

#2 Robyn Frost
Winning a yellow pencil at the D&AD New Blood Awards for her work on The British Army, and being one of the 2017 Creative Conscience finalists Robyn has already taken the industry by storm. But it's not just her work that we think makes her a Badass Gal. Robyn has written articles for both Campaign and D&AD, as well as speaking at events like Glug and Silicon Beach.

#3 Shanice Mears 
From intern at an agency to co-founder of an agency. Shanice is co-founder and chief talent scout of The Elephant Room, a new breed of agency who are committed to changing advertising. Shanice is living proof that titles, levels and experience mean nothing. It's your ambition, determination and passion that will create the change you want to see.

 

Head to badass.gal to see more

March 4, 2018 - Comments Off on Meet Newcastle BANG! BANG! Event Sponsors, Komodo Digital

Meet Newcastle BANG! BANG! Event Sponsors, Komodo Digital

Komodo Digital is a team that thrives on new challenges and strives to work with the latest technology, from drones to artificial intelligence. They're a work hard, play hard bunch, where they take their client work seriously and themselves less so.

I caught up with and their Commercial Director, Armin Talić, to talk about Northern talent, apprenticeships and how you can stand out from the crowd when it comes to securing a role in the creative industry.

Would you agree the North is a great place for creative talent?

The North nurtures great creative talent through university, we're producing very strong candidates to enter the industry... however, what I’d love to see more of is opportunities in the North for us to retain this amazing talent.

Good point, there needs to be the job availability to help our graduate retention. What would you like to see more of in the North to support young creatives coming through?

Scrap the current 'apprenticeship' model for creative businesses... it's a funding farse and SMEs simply can't offer credible or structure experiences for candidates. I'd replace current incentives with performance based grants. If a business is performing well from P&L, their funding should be much lower than that of a business struggling. This should be coupled with regional insentives for large businesses to engage with SMEs in their region.

Interesting! How do you as a business support graduates and/or collage students?

We offer 1 placement per year for a student to work with our team. They're on-boarded like a Junior, with the same direct support associated with that role. We don't hold their hand and don't expect too much from them either. We partner with Northumbria University, via a partnership with Jamie Steane, to engage with and source the best candidates from their design degrees each year. Our 2 most recent design hires have been through this partnership and have lead to exceptional candidates joining the team.

Why is taking part in events such as the YCC’s BANG! BANG! so important to Komodo Digital?

As much as we try to build a studio that people want to work at, we also need to maintain a profile in our industry. Partnering with fantastic organisations like YCC allows us to build mindshare amongst candidates actively seeking new opportunities. In short, it's hard to be somewhere that people want to work, if no one knows about us.

What advice would you give to young creatives looking to get into the industry?

Create a strong portfolio of work outside of your academic course work. Challenges like "Daily UI" are a good start and provide structured encouragement. The best employers look for the best candidates, so you should think about gaining experience outside of your discipline to better understand the wider implications of your work.

Big businesses will give you a very different experience than small businesses. If you want to learn under your own steam, then joining a smaller and more agile team might be a good place to start.

Find out more about Komodo Digital here, discover new job opportunities and join us at Campus North 20th March.

Published by: Adele in Ad-vice, Outside Of London

January 30, 2018 - Comments Off on YCC & OMB: The Brief Encounter Results

YCC & OMB: The Brief Encounter Results

Last week, we partnered up with the One Minute Briefs for an epic brief encounter to “Advertise the creative industry in the North". We had awesome responses from the wonderful OMBLES and our three winners were *drumroll please!*... @JohnSoonaye @_paulturner_ @John_Protheroe

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January 24, 2018 - Comments Off on YCC x OMB: The Brief Encounter

YCC x OMB: The Brief Encounter

This Thursday (25th January) One Minute Briefs and the Young Creative Council are coming together for the first time in an epic “Brief Encounter”. The YCC are now spreading their little wings north. Having started in London and branched out to the bright lights of New York, Berlin, Amsterdam – we’re now alllll the way up north in sunny Newcastle – to reach more creatives, more agencies and ultimately help more canny (lovely) people do good stuff.

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November 29, 2017 - Comments Off on Creative Social Presents: F**k That’s Good

Creative Social Presents: F**k That’s Good

We sent @jensties down to last weeks last ever CS Presents, here's the DL! 

There’s plenty of crap out there. But there’s also plenty of creative goodness. And it’s the latter that is the focus of Creative Social’s ‘F**k That’s Good’ evening.

The premise is simple. Ask six people, who are already killing it in their respective fields, what blows their creative mind. And since it was Creative Social’s last CS Presents event, each speaker was asked to name their expected trend for 2018.

If you didn’t make the event - we got your back. Here’s a digest of what went down.

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November 29, 2017 - Comments Off on Get Creative in Under 3 Minutes

Get Creative in Under 3 Minutes

Being creative doesn't mean spending hours agonising over a single idea. In fact quite the opposite. Forcing yourself to work under a timer can often achieve better results, much like working to a really tight deadline. Some of my finest design work has been created when it felt like it was physically impossible to achieve. The kind of hear-your-heartbeat-in-your-ears kind of stress.

Putting yourself under false deadlines will help push out different kinds of imagination and also improve your ability to get across a really good idea in a short amount of time. For instance for a pitch or if you really want to kick-ass at Pictionary.

Here's a list of ways to boost your flow of creativity and help improve your portfolio, just make sure you have a watch/timer handy and go for it.

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August 25, 2017 - Comments Off on #CopywritersUnite Manchester

#CopywritersUnite Manchester

Last week I popped by the Copywriters Unite meet up in Manchester. Hosted by the lovely Megan Wright, the evening saw a host of wordy creatives flock to Manchester bar Ply, for a good old beer and natter!

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August 25, 2017 - Comments Off on I Think We Should Split – A Guide To An Amicable Creative Break-Up

I Think We Should Split – A Guide To An Amicable Creative Break-Up

Without throwing every cliche in the book at it, creative break-ups can be just as devastatingly-heartbreakingly-awful as the kind you might quietly utter, "it's not you, it's me," or, "I really want to try and be on my own for a while."

We spend most of our lives at work and those we chose to develop close relationships to do indeed matter. But what happens when it really isn't working out and it's time to end your partnership? Here's the low-down on the amicable break-up.

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August 15, 2017 - Comments Off on Lessons in life and advertising

Lessons in life and advertising

It's not often you hear about the educators behind advertising graduates, but this is an occasion to shout about a very special one.

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