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April 10, 2018 - Comments Off on Big Book Crit 2018 – April Edition
Looking for feedback on your work from leading creatives in agencies up and down the country? Well, you're in luck – the DMA Big Book Crit is back for it's Spring edition in four locations nationwide.
It's free to attend and you can be a student or a grad – so long as you have an ad portfolio.
This year they're at:
DMA HQ in London on Tuesday 24 April 6-9pm
Norwich University of Arts in Norwich on Thursday 26 April 5-9pm
Union on Wednesday 25 April 6-9pm
Prophecy Unlimited on Tuesday 24 April 6-9pm
April 9, 2018 - Comments Off on Hoxton Finishing School for Digital Talent
Pre-registration for our Summer 2018 intake.
The Hoxton Finishing School for Digital Talent is a unique (free) 12-week course aimed at 18-25-year-olds who aren't graduates or aren't going to university.
Our intake will gain a digital marketing qualification and spend time with London’s top media agencies and owners.
Bursaries for living costs are available and entry-level job opportunities with leading London media firms upon successful course completion of the course.
It's an opportunity to gain a diploma in digital marketing and a certification in Google Digital Garage. Experts from across the digital media industry (including Facebook, MailOnline, WPP, Snapchat, McCann London) will give a wide variety of masterclasses including SEO, Social Media, Presentation Skills, Conflict Resolution, Communication, Pitching and Digital Content.
Digital marketing can be a crucial tool to grow a business. On this course, trainees will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation, social media and email marketing. We will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.
Experience day trips include Hearst UK, Clear Channel, Kinetic, McCann London, It’s Pretty Green and Oath.
Who Can Apply?
- 18 – 25-year-olds (you must be 18 before September 1st, 2018). Entry Requirements (predicted or actual).
- Minimum 4 GCSEs at grades A*-C or grade 9-5 including English language and Maths. A merit or distinction in a relevant Level 3 qualification or A levels grade A* – C
Published by: Andy in Ad-vice, Events
Tags: communication, digital, digital content, email, entry level, facebook, finishing school, google digital garage, hoxton, hoxton united, job, mailonline, marketing, mccann, media, pitching, ppc, presentaion, qualification, school, seo, snapchat, social, strategies, Strategy, talent, university, wpp
April 3, 2018 - Comments Off on Bang Bang Night No.3, Newcastle: Water Aid
On 20th March, we hosted our very first BANG! BANG! Night in Newcastle! With a room packed full of brilliant minds at Campus North we got our creative brains working to crack our Water Aid brief, in aid of 25 years of the UN's mission to help to raise awareness about the world's water crisis. Here's a little bit of what we got up to...
A post shared by Adele Mitchinson (@adele_mitchinson) on
We started the night with beer, Prosecco, sweets and cake (everything you need to start an awesome night!), and after a little intro from me we launched in the brief for the evening.
After splitting into teams, YCC-ers we tasked with coming up with a campaign, an app, a stunt - whatever they wanted to try and solve a problem like water. Using their creativity and researching facts the room was alive with brilliant ideas and flying sheets of A4 paper!
Once the hour is up it's time to pitch.
Each team presented their ideas to their audience and it was followed by a vote...
And the winners were... "Dream Team" with their "Water for Water" Campaign. Wowing their BANG! BANG! Night YCC-ers with all their brilliant ideas for Water Aid and bagging a super-cool goodie bag of swag!
bunny says as bunny does. make sure you don’t confuse your e’s and w’s by making this a Waster weekend, and check out how to keep yourself busy in london with these gems
Wines curated by the Noble Rot (nobrot, lol) gang, a “lightly seasoned” whole turbot that has instantly become the only thing I can think about and rhuuuuuubarb. Rhubarb is so lit rhubarb needs to have its own Drag Race. This is all from Brat, a new Welsh/Basque mash-up opening on Redchurch Street, with a website that’ll make independent design studios wet their pants and a refreshingly straightforward menu that redefines the entire genre of minimalism. Sort of.
The long weekend means one thing. It means there’s more time to put off going to see exhibitions you’d been meaning to see but was so wrapped up in telling people how much you’d been meaning to see them that you forgot to actually do it. So this fin de semana, fight back against your procrastinatory self who would always choose another pint over leaving the house at 10am to catch some of dat sweet A.R.T. relief and check out expressive paintings from Rose Wylie’s late hubby Roy Oxlade, visceral grime from Pakui Hardware, nocturnal woodcuts from Tom Hammick and a big fat new show from Saatchi Gallery called Known Unknowns.
Kkkkk this one’s not in London, fine, you caught me, I secretly believe there is life outside the M25, so what. You xenophobe. Unfortunately, I’m not 100% convinced Palmbomen II’s new alby ‘Memories of Cindy’ matches up to the Dutch wreckhead’s excellent eponymous album, released back in 2015 on Tim Sweeney’s Beats in Space label, but fuk it. I’m young, dumb and ready for some Palmbo-mun. And from your enthused reaction to my poor rhymes, I can tell you are too. ‘Av a trip down to Bristol on 7th April for a pounding live show by the friendly Dutchman, followed by more sonic spasms by electronic duo The Golden Filter.
Smells like you, but better. Like your veins upgraded to fibre optic broadband or your name now rhymes with orange. London is lucky to host General Assembly - an organisation that runs short technology courses and workshops on things you know you should really know about, like UI/UX design, data science and Python. Sign up today and get HD ready.
You’ve already forgotten about all those art shows I told you to see, haven’t you. I know you too well, sensei pumpkin. Talking of pumpkins, the Turner Prize nominee Anthea Hamilton has teamed up with Jonathan Anderson of Loewe - the home of the sexily-cut handbag - to create a bunch of vegetable-inspired costumes. Yes, really. The commission is called 'The Squash'. The nutritional outfits are proudly worn by performers who will skulk around the area of Tate Britain that’s been transformed into an asylum-esque, white tiled space halfway between Ex Machina and that episode of the Simpsons where Homer falls into 3D-land. I'm getting hungry for aubergine parmigiana just thinking about it.
Published by: Lara Baxter in Events, Opinion
Tags: adventure, advertising, art, art director, artist, copywriter, creative, creativity, design, eating, eating out, education, events, exhibitions, explore, film, grads, graduate, illustration, inspiration, job, literature, london, music, photography, recommendation, restaurant, sensei, senses, student, ycc, young, young creative council
The task of visualising your ideas isn’t always an easy one. That's why we’ve partnered with Three Blind Mice for an evening of storytelling and scribbles.
Join us on Wednesday 11th April at Three Blind Mice HQ: 9-10 Charlotte Mews London W1T 4EF at 6.30PM to learn the tricks of the trade from their master storyboarders.
There are only 20 seats available at this workshop so secure your seat NOW!GET TICKETS
If you don't know who Sir John Hegarty is then you are in the wrong place.
And if you don't know, but are too lazy to google him, he's the co-founder of global ad agency BBH.
To paint a picture of how popular this particular talk was at Advertising Week Europe, I couldn't actually get in and had to sit in a cinema screen listening over headphones. Which had a mouse in it.
This discussion was lead by Jonathan Akwue, chair of the Ideas Foundation, a charity working to drive diversity which I highly recommend you check out here: http://ideasfoundation.org.uk/
And asking the questions were young leaders at the start of their creative careers keen to get practical tips on how to zig-zag their way to creative success.
If you've ever heard a Hegarty talk before you'll know what a treat it is to get insight from the man who has played such a massive part in advertising.
When asked about how he arrived at the decision to enter the world of advertising he described his journey to art school, in an attempt to be the next Picasso – and to get the ladies. Turns out this was not for him and he decided to attend the London College of Printing, though you may know it by its current name, London College of Communication. He says it was here that realised that the world could not be changed with a shade of blue but by ideas.
On the topic of diversity, he was not shy to declare that he detests the phrase ethnic minority and chooses to use ethnic essentials instead. "Creativity thrives on diversity". He believes that the more culture and different ways of thinking that can be shared the better, and the diversity you put into an agency comes out in its work. He also shared that this is why he is against 'Brexshit', that Britain's choice to cut itself off from other cultures is sad and foolish.
The next trend? Better ideas. Honestly, he says stop worrying about the trends and start refining your ideas. Tech will come and go but a great idea won't need it. And his thoughts on data are pretty much the same. "Big data is bullshit". The greatest story about data is the story of the birth of Christ – they went for the census and got more then they bargained for. The knowledge aquired by big data might be useful but using it is better. "Have an idea that influences the future."
How does one become inspired? Well, look around, there's inspiration everywhere. Take off your headphones, read more, read different and surround yourself with people who inspire you (basically, sack off all the people weighing you down.) Great creatives are optimists, they do interesting things with passion and in return are rewarded with interesting things happening to them. Yes, there's still such a thing as being too optimistic but it's encouraged. Optimists can be brought down but you'll struggle to bring a pessimist up.
And finally, he preached the death of the brainstorm. There's no proof that any truly wonderful idea was born in a brainstorm but there is plenty of evidence to prove that it's actually the work of great individuals. In a brainstorm you're working as fast as the slowest person in the room - rushing towards average - will more people in the room really help? Or, will creativity strike when you aren't even trying?
Caroline Pay and Vicki Maguire - Co-chief Creative Officers Grey London
If there was one talk I wasn't going to miss at Advertising Week Europe, it was this one.
And here's why, only moments in Vicki proudly stated,"If you don't like profanity, fuck off now."
The tone was pretty much set from there.
There was so much from this talk I want to share with you and it all starts with the stigma of failure. We are told over and over again 'don't fuck up'. Well, that's wrong. Learning how to fail well is a skill that should be taught to everyone. Scientists spend years, and hundreds of millions of pounds, failing repeatedly until a conclusion is drawn and everyone goes home calling the whole thing a massive success. Surely, creatives should do the same? Failure is crucial to growth.
Some of Vicki and Caroline's fuck ups include forgetting the client was on the all staff email, forgetting to draw buttons on a design for shirt during a valiant attempt at getting into the fashion industry, and leaving three jobs with no backup plan. Note: none of these fuck ups stopped either of these incredible women getting where they are now and certainly aren't slowing them down by sharing them today.
Here is a selection of things to remember when you have the fuck-up fear.
10 ways to make fuck ups glorious
- Remember no one will die (hopefully) - We are creatives, not brain surgeons. Have fun and try to relax a little
- Don't have a plan B - Backups mean you don't believe in yourself. With Plan A you could end up a monumental success or a total fuck up but you definitely won't be in the safe space you are right now.
- Thank people who failed you - Be grateful to the people who let you down. It could be a CEO or it could be a tutor from uni, either way, they got you further on your journey.
- One-downmanship is better than one-upmanship - Advertising has enough people puffing out their chests. Be humble, remember that you and no one else is perfect.
- Have a fuck off fund - Get three months rent and bills together and don't be afraid to use it.
- Hire failures - This one's for the bosses out there but also for future you, employ people who can admit their mistakes.
- Exercise your failure muscles - Practice bouncing back. It's not easy by any means but get ready to get back in the game.
- Fuck imposter syndrome - Stop making tea for people, stop offering up your seat in meetings, stop hiding your ideas. You got the job now do it.
- Fail out loud - Share your fuck ups, learn from your fuck ups and don't act like you've never fucked up.
- Fail together - This one really speaks for itself, don't throw others under the bus, share your fails and get over it.
Following the talk there was a Q&A, and here are my three favourites:
Q: What would you say to a junior who's CEO is afraid of failure?
Q: What about if clients are the ones afraid of failure?
A: Show clients you're willing to jump with them and they will jump. Prove that taking a risk is necessary to success.
Q: What's the best bit of advice you've ever received?
A: You're no good to me unless you've failed three times.
And in case it wasn't clear already this talk was absolutely fantastic.
If you're still not sold on the number of fabulous fuck ups out there check this out: https://www.museumoffailure.se/
February 16, 2018 - Comments Off on The Final Straw – creatives wanted
They want to follow Seattle's footsteps and help London, the UK and hopefully the rest of the world get rid of plastic straws, for good!
What do you get when you put the North East's finest creative minds in one place, for one night only?
BANG! BANG! No.3.
Our BANG! BANG! events are designed around creative problem solving, under a really tight deadline. Creatives are split into teams, given a problematic brief and then the clock starts. You have less than an hour to come up with a solution to the brief using any technology, advertising, world-shakingly awesome concepts and then you get to pitch your idea to the rest of the room.
Things you'll want to know.
• There will be booze.
• There will be fun.
• There will be a chance to work with brilliant people.
For students/juniors/creative minds - you'll get to speak and work with some of the regions leading Creative Directors, after they've had a beer you can start mentioning that you're looking for a job.
For agencies - you'll get to work alongside some really cool students and mention you have a placement and/or job that they might be interested in.
For anyone that likes to network, have creative fun or drink beer for £4 - just bring ideas and make new friends.GET TICKETS
If you have any questions about the event get in touch with email@example.com
ABOUT OUR SPONSOR, KOMODO DIGITAL
Komodo Digital are a digital studio based in Newcastle, working with clients across the UK, Europe and beyond. Delivering innovative, agile digital solutions to forward-thinking organisations.