Tips for crits

BE ON TIME Creatives are notoriously bad at time keeping – just ask any account manager who’s ever organised a creative review – but if you’ve been booked in, it’ll only be some sort of emergency that means they’ll be delayed in meeting you. That means you should be on time, or a few minutes early. However, […]

Tips for your folio

Your portfolio is your ever-evolving visual CV. It’s never finished – even when you’re in the industry. These tips are not exhaustive and aim to shape a book. They’re deliberately open-ended too, so that if everyone reads this, all your folios will still hopefully be different. Take your viewer on a journey Flicking through a good […]

The States

Thinking of moving to the States? Here are some tips, I would have wished someone had told me.


This story ends on a Chinese woman’s mantlepiece. It begins in John Hegarty’s office.


It’s 1pm just outside of Minsk and we’ve got soup, served kindly by the Babushka, who doesn’t speak a word of English.

NYC & London

I jumped up and called my family in Germany, making stupid remarks like “London calling!”


I wrote some spiel about how we want to see what advertising is like on the other side of the world. And I sh*t you not, within the hour I have a reply…


Prepare yourself for the banter. Everyone is hilarious. There might be a bit of sports chat in the workplace.