Live Brief: Eat your greens

Legendary advertising creative and Bartle Bogle Hegarty co-founder Sir John Hegarty today launched a competition with food think tank The Food Foundation aimed at persuading children across the UK to eat more veg.

Creative agencies, advertising and design students are invited to submit creative poster ideas which could be turned into a range of marketing materials aimed at getting children to eat their greens.

The short-listed creatives will get a chance to meet Sir John on the day of judging and the winning entry will feature in the Drum and have their poster displayed in advertising spots across the UK. The winning ad will also be used by a major UK retailer.

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