Cream, the annual competition showcasing breakthrough creative talent in advertising, has launched an initiative to ensure young creatives get support and exposure despite the coronavirus crisis. 

As Cream will not be able to run in a physical format this year, The Talent Business, which oversees the competition, has partnered Campaign and Creature to form The Cream Collective.

The collective will connect this year’s advertising graduates with professional creatives across the industry, including those who have been furloughed or are temporarily out of work. 

Student entrants will compete by answering a brief set by Creature in the video below

The winners, selected by executive creative directors and chief creative officers from around the world, will be showcased in Campaign

To apply for a mentor, email